Marketing Manager

7 days ago

Markham, Ontario, Canada Soul Foods Group Full time $90,000 - $110,000 per year

About the Company

Join one of Canada's fastest-growing restaurant groups and help strengthen the marketing performance of iconic global brands including Burger King and Taco Bell. Soul Restaurants Canada—part of the Soul Foods Group family—operates 240+ restaurants across Canada.

About the Role

As we continue to grow through new development and acquisitions, we're hiring a Marketing Manager to lead campaign execution, POP & signage rollout, performance reporting, aggregator management, and local store activation across a portfolio of our brands.

What You will do

Campaign Execution, POP & Store Activation (35%)

  • Execute national marketing calendars across your portfolio.
  • Manage all campaign components: POP, menu updates, signage, pricing entry, vendor coordination & store communications.
  • Lead direct mail (digital & print), Soul Foods–exclusive promotions & local store marketing.
  • Oversee marketing for new store openings & major renovations model, LSM plans & launch reporting).

Performance Insights & Reporting (25%)

  • Analyze sales trends, KPIs, LTO performance and channel mix.
  • Support pricing & margin analysis across your and the wider portfolio.
  • Develop dashboards & reporting insights for key stakeholders.
  • Identify operational and marketing opportunities to improve performance.

Aggregator Channel Performance (20%)

  • Manage day-to-day relationships with Uber Eats, DoorDash & SkipTheDishes.
  • Develop and partner to implement Soul Foods–specific aggregator calendars & offers.
  • Track performance from sales and GP through to refunds & reimbursement accuracy.
  • Identify opportunities to improve execution, accuracy & channel profitability.

Communications, Culture & Sponsorship Support (15%)

  • Assist with corporate storytelling across website & LinkedIn.
  • Support internal communications and culture initiatives.
  • Help coordinate local community partnerships and sponsorships.

Cross-Functional Leadership (5%)

  • Partner with Operations, HR, Finance, IT & vendors to ensure disciplined project management.
  • Provide clear updates, timelines & insights to leadership.
  • Support process-building and continuous improvement across the marketing function.

What you Bring

  • 5+ years in marketing, analytics, communications or performance roles (QSR/retail an asset).
  • Strong analytical & Excel skills (KPI tracking, margin analysis, performance modelling).
  • Campaign execution and project management experience.
  • Experience with aggregators (Uber/Skip/DoorDash) an advantage.
  • Strong written & verbal communication skills.
  • Highly organized with urgency, ownership & accountability.
  • Ability to travel to restaurants (~10%).

Why Join Soul Foods Group?

  • Work with beloved global brands (KFC, Taco Bell, Starbucks, Burger King)
  • Be part of a high-growth, people-first organization with strong values
  • Make a visible impact through disciplined execution and performance improvement
  • Competitive compensation, benefits & career growth
  • A culture built on growth, purpose & community impact

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