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GTM Specialist
2 weeks ago
DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.
Who you are
We are seeking a strategic and detail-oriented Junior GTM Specialist to join our marketing team at DealMaker. This role will be responsible for supporting our go-to-market operations across CRM optimization, digital marketing campaigns, and sales enablement initiatives that drive both brand awareness and demand generation.
What You'll Do
CRM & Marketing Technology
- Maintain and optimize our CRM system (HubSpot) including data hygiene, lead scoring, and automation workflows
- Support marketing automation campaigns for lead nurturing, customer onboarding, and retention programs
- Manage integration between marketing tools and platforms to ensure seamless data flow and support AI initiatives to drive efficiency and extend capabilities
- Create and maintain performance dashboards for campaign metrics, lead quality, and conversion tracking
- Execute A/B testing initiatives for email campaigns, landing pages, and lead generation forms
Campaign Support & Execution
- Assist with digital advertising campaign setup and optimization across LinkedIn, Google Ads, and industry publications
- Support webinar and event marketing logistics, including registration management and follow-up sequences
- Create and maintain marketing collateral templates, email sequences, and sales enablement materials
- Coordinate campaign launches for new product features, case studies, and thought leadership content
- Support content marketing initiatives including blog promotion and social media amplification
Sales Enablement & Operations
- Maintain sales collateral repository and ensure materials stay current with product updates and market changes
- Support development of sales training materials, including competitive battlecards and objection handling guides
- Manage lead routing processes and ensure proper lead distribution to sales teams
- Track and report on sales/marketing alignment metrics including lead quality scores and conversion rates
- Collaborate with customer success team on onboarding materials and retention campaign development
Analytics & Reporting
- Monitor and analyze campaign performance metrics to identify optimization opportunities
- Generate regular reports on GTM initiatives and their impact on business objectives
- Support data-driven decision making through comprehensive analysis and insights
- Maintain documentation of processes, workflows, and best practices
What You Have
Experience & Education
- Bachelor's degree in Marketing, Business, Communications, or related field
- 1-3 years of experience in marketing operations, sales operations, demand generation, or related GTM role
- Proven experience with CRM management and marketing automation platforms
- Experience supporting multi-channel marketing campaigns and lead generation initiatives
Skills & Competencies
- Strong analytical mindset with comfort working with data, metrics, and performance optimization
- Excellent project management skills with ability to manage multiple priorities and deadlines
- Process-oriented approach with strong attention to detail and systematic work style
- Collaborative communication style with ability to work effectively across departments
- Adaptable and results-driven with ability to thrive in fast-paced, changing environment
- Customer-focused perspective understanding how marketing and sales activities impact customer experience
Technical Requirements
- Proficiency in CRM platforms (HubSpot, Salesforce, or similar)
- Experience with marketing automation tools (HubSpot, Mailchimp, Marketo, or similar)
- Familiarity with analytics tools (Google Analytics, reporting dashboards, or BI tools)
- Proficiency in Microsoft Office Suite and Google Workspace
- Experience with digital advertising platforms (LinkedIn Ads, Google Ads) preferred
- Basic understanding of web platforms (Webflow, WordPress) preferred
- Knowledge of design tools (Canva, Adobe Creative Suite) preferred
Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here's why you should want to join us:
-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor
-A diverse & distributed team of doers, innovators, and experts
-Shared employee benefit plan (medical, vision, & dental)
-Strong autonomy with support from leadership
-Annual learning support And more
Equal Employment Opportunity
DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual's race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
