Senior SEO and Email Marketing Specialist

You are a Senior SEO and Email Marketing Specialist

You lead end-to-end digital strategy across SEO, AI-driven search, web analytics, CRO, email marketing, and CRM. The role blends strategic ownership with hands-on technical execution to drive measurable growth, while working closely with Paid Media and overseeing all email and CRM initiatives.

What are your responsibilities?

SEO & AI SEO (GEO)

• Develop and execute advanced SEO and GEO strategies across Google and AI-driven platforms (ChatGPT, Perplexity, Claude, etc.).

• Lead audits, keyword/prompt research, and technical optimization including site architecture, schema, crawlability, and entity enhancements.

• Optimize content for both human engagement and AI interpretation, tracking visibility, citations, and rankings across search and generative engines.

• Provide strategic reporting on performance and algorithm shifts, and share SEO insights to inform paid keyword strategy and integrated campaign dashboards.

Web Analytics & Performance

• Lead analytics audits, GA4/GTM implementations, data governance, and ensure accurate cross-channel tracking and data quality.

• Build automated dashboards to visualize KPIs, user behavior, and conversion performance, translating findings into clear optimization recommendations.

• Analyze funnels to uncover CRO opportunities and partner with Paid Media, Content, UX, Dev, and Marketing teams on unified tagging, attribution, technical SEO, and broader optimization initiatives.

• Oversee analytics rollout, documentation, and training on tooling and best practices.

Secondary Responsibilities

CRM & Email Marketing

• Plan, execute, and automate lifecycle email campaigns and triggered workflows for acquisition, nurturing, retention, and upsell journeys.

• Evaluate CRM and email performance across deliverability, engagement, and conversions, generating insights to drive continuous improvement.

Campaign Analytics & Measurement Dashboarding

• Define KPI frameworks, run A/B tests, and analyze multi-channel campaign performance, including ROI, attribution, and competitive benchmarking.

• Build integrated dashboards merging SEO, paid media, and analytics data, and deliver concise, business-focused insights to stakeholders.

What type of person should I be?

• 5–7+ years in digital marketing with strong expertise in SEO, web analytics, and analytics implementation (GTM, tagging, data quality).
• Proven experience with GEO and emerging AI-driven search platforms.
• 3+ years building and maintaining reporting dashboards and auditing analytics infrastructure for accuracy and compliance.
• Hands-on background in email marketing across major platforms (Veeva a plus) and solid knowledge of CRM data management, segmentation, and reporting (e.g., Salesforce Marketing Cloud).

Education

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field (or equivalent professional experience)

• Certifications in Google Analytics and Google Tag Manager strongly preferred

• Additional certifications in SEO or email marketing are highly advantageous.

Technical Skills & Tool Proficiency

• SEO/GEO: Semrush, Ahrefs, Screaming Frog, GSC, and AI/GEO optimization tools.

• Analytics & Reporting: GA4, GTM, Adobe Analytics, Looker Studio, and automated dashboarding platforms.

• Web & CMS: WordPress (Yoast, Rank Math), HTML/CSS, JavaScript, and CMS integrations.

• Paid Media: Google Ads platforms, cross-channel analytics, and UTM/naming frameworks.

• Email & CRM: HubSpot, Salesforce, Mailchimp (automation, segmentation, deliverability).

• Compliance: GDPR, CASL, and CAN-SPAM.

We are ChangeMakers

ChangeMakers is a leading independent agency specializing in building purpose-driven brands and strategies that make a meaningful impact. With deep roots in brand strategy, creative, marketing, communications, and Indigenous engagement, our team works across Canada and beyond to help organizations grow and thrive in meaningful ways.

An equitable employer

ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups.

If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation.

At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.