Brand Marketing Specialist

1 week ago

Toronto, Ontario, Canada 7783b009-a26c-4894-aaa5-fea8a297d2d7 Full time $29,000 - $31,720 per year

Title: Demand Marketing Specialist

Contract duration: 12 Months

Location: Toronto, ON

Pay range: $29 - $31.72

Marketing Specialist – Join the Marketing team and help drive scalable, repeatable, and results-focused demand generation that powers our global go-to-market strategy. In this role, you'll support the Demand Center in delivering high-impact campaigns, optimizing lead generation, and strengthening collaboration across marketing and sales teams.

What You'll Do

Support Demand Center leaders in the development and execution of strategic and tactical marketing plans, programs, and campaigns.

Communicate campaign updates, results, and key insights to stakeholders across sales and marketing.

Build and maintain campaign assets and internal resource centers, with a strong focus on webinar project management and operational excellence.

Create and manage email nurture streams in alignment with GTM initiatives.

Partner closely with sales and marketing teams to ensure campaigns align with sales objectives and drive pipeline outcomes.

Monitor campaign performance, optimize tactics, and ensure a steady flow of qualified leads.

Research future marketing opportunities, including events, sponsorships, and emerging technologies.

Support additional initiatives as assigned by marketing leadership.

What You Bring

2–4 years of experience in B2B marketing—preferably demand generation, field marketing, or event marketing.

Hands-on experience developing email campaigns and nurture programs using platforms like Marketo.

Strong project management skills with the ability to juggle multiple initiatives and meet deadlines.

Analytical mindset with experience using data to drive decisions and improve campaign performance.

Excellent written, verbal, and visual communication skills.

Ability to work independently and thrive in a matrixed, fast-paced environment.

Benefits Disclosure:


• "Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors."

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