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Digital Marketing Coordinator

2 weeks ago

Edmonton, Alberta, Canada Chandos Construction Full time

Company Description
This position may be based in Edmonton or Calgary.
We are Chandos
Inclusion, collaboration, innovation and courage.

These values speak to our desire to create places where all people belong, listening and learning from one another in a way that sparks ideas and leads to positive changes in our industry and community.
They also demonstrate our commitment to a diverse, equitable, and inclusive culture.
And, if they resonate with you too, we should talk

We are 100 percent employee owned and proud to be the first and largest B Corp certified national technical builder in North America, meaning we put our values at the centre of everything we do.

Continuous improvement is core to our success. Championing innovative and collaborative ways to build is just one example of that. Collaborative construction leads to more efficiency, cost savings, social value, and a much better working experience for everyone.

Every day, our teams are working to build places for people to live, work, learn, serve, and play. But above all, we're building community. And, we're looking for like-minded people to join us. Together, we can build a better world.

Job Description
Job summary
Reporting to the Marketing Manager, the Digital Content Coordinator will develop social media

content, strategize digital marketing campaigns and optimize target audience outreach. This role will manage the creation of interesting and relevant content across all major social channels while always leveraging best practices to drive both organic and paid engagement. The specialist will write and execute marketing content across multiple platforms and develop and implement various day-to-day internal and external communications that enhance the brand and its services.

Roles And Responsibilities

  • Social media

  • Develop, produce, and schedule engaging social media content (written, video, and photo)

  • Review analytics and create reports of key metrics on a monthly basis
  • Contribute to improving social media strategies and tactics by staying up to date on best practices
  • Implement paid and organic strategy with continued focus to drive key metrics
  • Actively manage response policy for online engagement
  • Responsible for the creation of a monthly LinkedIn Newsletter

  • Manage the Chandos social media brand ambassador program

  • Digital

  • Responsible for the creation of new content pages on and the continuous improvement of content already created

  • Ownership of implementing SEO, Keywords, and alt tag words on
  • Inventory existing content, identify gaps, and assess creative content requirements needed to ensure an inspiring online experience
  • Ownership of Google analytics, Google Businesses, and Google account management
  • UTM code tracking, implementation, and reporting
  • Creatively look for opportunities to improve content and user experience through data-driven assessment of current digital communications and by testing new ideas
  • Manage our digital business card program
  • Complete the creation of custom pages for event giveaways

  • Coordinate and support the execution of other marketing and communications tactics as needed

  • Copy Writing

  • Write and edit content for multiple external communications channels, including websites, emails, social media, reports, and others as needed.

  • Partnering with marketing team members to review content.

Qualifications
Qualifications and Education Requirements

  • Minimum of post-secondary degree in communications, marketing, journalism or related area; combination of experience and education will be considered
  • Minimum of three years' experience writing, editing, and copywriting experience
  • Minimum of three years in digital strategy, planning, and execution.
  • Deep understanding of LinkedIn, Twitter, Instagram, and YouTube and other social media are required.
  • Demonstrated ability to consistently develop engaging, high-quality content across multiple platforms.
  • Proven experience in implementing engaging online solutions for large audiences
  • Strong writing skills are essential
  • Excellent communication and interpersonal skills are required to secure the cooperation and respect of business partners and the project team members. These skills must include strong oral and written communication skills, as well as a high degree of tact, diplomacy, and persuasiveness
  • High level of attention to detail

Preferred Qualifications

  • Experience with Google Analytics considered an asset
  • Experience with Sprout or Hootsuite
  • Experience with Canva programs
  • Experienced in wide range of digital tools including intranets, websites, media monitoring and social media management
  • Experience with digital newsletter strategy is an asset

Additional Information

Chandos is an equal opportunity employer and we are committed to a diverse, equitable, and inclusive culture and this includes our recruitment and hiring process.

We recognize that our differences are our greatest strengths. We uncover talent. We nurture talent. And then we give people the tools they need to use their talent to create a positive impact.

  • We are 100% employee owned. Every person who works for Chandos can become an owner. There is only one class of units at Chandos, because we believe everyone should be treated equal. We talk about being an entrepreneurial-minded organization and you can be sure we mean it
  • Competitive wages
  • Well rounded employer paid benefits program including health, dental, vision care and employee assistance program
  • RRSP matching program to aid and prepare employees for long-term financial security
  • Educational assistance for employees who wish to pursue job-performance enhancing education
  • Recognition and annual salary reviews program
  • Leadership conferences that allow employees to connect and collaborate
  • Regular company-wide engagement opportunities

Chandos only accepts applications through our portal from individuals. All resumes and applications submitted by an agency or consulting firm will be disqualified from our recruitment process.