Residential Marketing Coordinator

Residential Marketing Coordinator

Join Our Team at Strategic Group 

Ready to grow your career with one of Canada's leading privately held real estate companies? At Strategic Group, we create spaces where people, businesses, and communities thrive. 

About Us 

At Strategic Group, our purpose is simple: Learning. Growing. Having Fun. We bring this ethos to life by innovatively envisioning, creating, owning, and operating real estate that transforms spaces and redefines possibilities.  

As a fully integrated real estate company, we specialize in owning, managing, leasing, developing, and re-developing properties. Our entrepreneurial spirit and innovative thinking have made us a Canadian industry leader in office-to-residential conversions, completing more successful conversions than anyone else in the country. This focus is a driving force in our development business and reflects our commitment to creatively reimagining what's possible. 

Our real estate portfolio spans high-end residential developments and commercial properties. Beyond real estate, our business interests include corporate finance and other industries, enabling us to deliver diverse and impactful solutions for our tenants, partners, and communities.  

Guided by our mantra, "Creating value others can't, by seeing what others don't,"we take pride in crafting unique solutions that leave a lasting legacy. 

Our Values 

At Strategic Group, our values guide everything we do:  

• Team Player: We foster a supportive, accountable, and drama-free workplace where integrity and respect guide every interaction.
• Innovative: Creativity and unconventional thinking are at the heart of what we do, helping us uncover opportunities others might miss.
• Growth-Oriented: We are tenacious and passionate, thriving on challenges and embracing learning as we pursue new opportunities.
• Optimistic: With a positive mindset and solution-oriented approach, we tackle obstacles as opportunities to learn, grow, and have fun. 

If you're ready to join a team that thinks boldly, acts innovatively, and works collaboratively, we'd love to hear from you 

Position Overview 

We are seeking a highly motivated and dynamic Residential Marketing Coordinator to join our Leasing team. Reporting directly to the Residential Marketing Manager, you will play a crucial role in driving our residential marketing initiatives.

The ideal candidate will be responsible for developing and executing various marketing strategies, with a focus on digital advertising channels such as Google search and display ads, Facebook/Instagram ads, and RentSync ad copy and creative.

Additionally, the selected candidate will oversee the management of our residential websites, ensuring a seamless user experience and effective lead generation. You will utilize creative skills to develop captivating brochures, templates, and other collateral. This is a unique opportunity for a driven individual to contribute to the growth and success of our residential properties while fostering meaningful relationships with tenants and vendors daily. The ideal candidate will also travel to Calgary and Edmonton when necessary to aid in residential marketing objectives.

Key Responsibilities

• Travel to Calgary or Edmonton as required to support residential marketing initiatives.
• Assist in the development and execution of comprehensive marketing strategies for residential properties, focusing on digital advertising channels such as Google search and display ads, Facebook/Instagram ads, and RentSync ad copy and creative.
• Oversee the management of residential websites, ensuring a seamless user experience and effective lead generation.
• Utilize creative skills to develop captivating brochures, templates, and other collateral materials.
• Monitor the performance and constantly optimizing the campaigns based on data-driven approach and learnings from multiple A/B tests.
• Launch Marketing - assist in the building of new launch campaigns/ads for paid search, YouTube, and display across multiple ad platforms.
• Stabilized Marketing - provide insight into ad performance, suggestions & creating new content to build brand awareness when required.
• Rentsync platform updates and reporting to the Residential Marketing Manager on CRM marketing analytics.
• Additional tasks that may be requested by the Residential Marketing Manager

Qualifications

• Bachelor's degree in marketing, Communication, or a related field.
• Minimum of 3 years of experience in residential marketing.
• Has 3+ years of experience in paid acquisition marketing running Paid Search, and/or Display campaigns in Google Ads, Facebook/Instagram Ads, etc.
• Graphic design experience is an asset.
• Ability to work independently or as part of a team.
• Strong written and verbal communication skills.
• Excellent interpersonal skills with the ability to communicate effectively and professionally.
• Strong time management skills and adaptability.
• Possession of a valid Class 5 license and a reliable vehicle.

Our Culture & Benefits

At Strategic Group, we're committed to helping you build a career you're excited about. If you're passionate about working with a dynamic, motivated team in a fast-paced environment, please submit your resume and cover letter today, and join us in making an impact. 

We are proud to be an equal opportunity employer and celebrate diversity in all its forms. Our inclusive workplace ensures every employee feels valued and empowered to bring their best self to work. 

As part of the Strategic Group team, you'll enjoy a competitive compensation package, including an extended health and dental benefits plan, company events, flex days, and more. 

This position is based in Calgary or Edmonton, Alberta. Applicants must be located in Calgary, Edmonton, or the surrounding area. 

We appreciate all applications, however, only candidates selected for an interview will be contacted.