Digital Marketing Specialist

Are you an analytically minded, detail-oriented, customer-focused, and conversion-obsessed Digital Marketer with a "must-win" attitude, responsible for delivering world-class advertising campaigns that maximize traffic, consisting of conversion-optimized audiences, to owned publications and branded websites. If this sounds like you, we want to discuss this exciting role with you.

As a Digital Marketing Specialist, you should have a strong affinity for data and a desire to thoroughly understand the insights it provides. This role requires a self-starter who will consistently utilize data to expand the advertising possibilities for The Digital Marketing Specialist will be responsible for writing engaging copy and leading the development of advertising campaigns aimed at driving traffic to 's websites and digital publications. You will play a key role in differentiating our brands and managing advertising campaigns with both quality and efficiency.

Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.

• Competitive compensation, vacation, profit share, and equity package

• 100% employer-paid extended benefits - health and dental

• Employee Assistance Program

• 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)

• Employee product discounts

• Transportation Reimbursement

• Design, build, monitor, and optimize advertising campaigns on ad platforms like Google and Facebook

• Create immaculate, high-converting advertising copy that is free from mistakes

• Collaborate with graphic designers to continually optimize all digital video and image assets

• Monitor accounts to ensure their campaigns, ad sets, and individual advertisements consistently deliver target click volumes at a target CAC

• Forecast and effectively model anticipated traffic volume via paid channels

• Administer sound experimentation, premised on logical hypotheses

• Collaborating with colleagues to build and deploy assets that expand digital conversion catchment

• Work with developers to design and build scripts that increase productivity and drive results

• Seek out and use result-enhancing tools to drive the success of the business

• Identify and leverage opportunities to expand the role of paid acquisition in growing the business

• Challenge generally accepted assumptions with positions based on sound modelling and logical reasoning

• Build and maintain books of best practice for paid acquisition tactics and channels

• Keep pace with new developments in digital marketing

• Question assumptions, think deeply, and act on truth, even if it goes against convention. We are relentless in our pursuit of better

• Bachelor's degree in Business, Marketing, Mathematics, Engineering, Computer Science or other related field.

• 2+ years working in a Digital Marketing/Advertising team (preferred).

• Experience operating with digital advertising budgets of at least $10,000 per day is an asset

• Exceptionally strong written and verbal communication skills (English required; French is an asset)

• Proactive, asking questions to ensure objectives and requirements are clear and following up on action items and requests for information with urgency.

• Strong critical thinking and reporting skills, with the ability to analyze data to identify trends or areas of opportunity.

• Detailed and task-oriented, strong organizational skills, and able to juggle multiple projects and priorities.

• Proven aptitude for functioning within deadlines while working both independently and as part of a team.

• Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work.

• Data Analysis & Reporting - Ability to interpret campaign metrics (CTR, CAC, ROAS, LTV, etc.) and turn them into actionable insights.

• Competency with tools like Google Analytics, Excel/Sheets, or BI dashboards.

• Digital Campaign Management - Familiarity with building and optimizing campaigns on platforms like Google Ads, Facebook Business Manager, or even email/CRM systems.

• Copywriting for Performance - Crafting concise, persuasive ad copy that drives clicks and conversions

• Well-versed in custom audience, lookalike, dynamic product, carousel, and collection ads creation

• Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work

• Demonstrable track record of making paid acquisition work

• Experimentation & Testing - Designing A/B tests or growth experiments, documenting results, and iterating based on learnings.