Digital Marketing Specialist

Innovation & Marketing Team - Velocity Truck Centres Canada

Location: Edmonton, AB (Remote with some in office days + travel within Canada/USA required)

Employment: Full-time

Reports To: Director of Marketing Operations & Marketing Manager

Compensation Plan

• Attractive Compensation: Competitive Base salary (D.O.E.)
• Work-Life Balance: Enjoy our accrued vacation time allotment.
• Comprehensive Benefits: Benefit from company-paid extended health coverage, basic life insurance, disability support, and wellness programs.
• Financial Security: Plan for the future with employer matching RRSPs
• Investment in Growth: Access employer-paid technical training tailored to your needs, ensuring continuous skill enhancement and career advancement.
• Company perks such as employee discounts, company events and training programs

Role Summary

The Digital Marketing Specialist plays a central role on the Innovation & Marketing team, supporting the execution of digital campaigns, content creation, and event-related marketing. This role manages social media publishing, email campaign execution, content scheduling and digital asset coordination across multiple brands under VTC / VVG.

The ideal candidate is creative, organized, technically capable, and thrives in a fast-paced remote environment. They are a self-starter who can take direction, manage multiple tasks, and contribute to a collaborative, multi-brand marketing engine.

Key Responsibilities

Digital Campaign Execution

• Build and schedule email campaigns using an email marketing platform
• Utilize your creative/design skills to produce digital assets while partnering with the Design team for larger, creative needs
• Execute digital marketing campaigns including setup, testing, and delivery
• Maintain and publish website promotions, banners, landing pages, and offers
• Ensure branding and messaging consistency across all channels
• Track deadlines, deliverables, and launch calendars across multiple business units

Social Media Management

• Manage social media calendars, including posting and community engagement
• Develop engaging social content aligned with brand voice and campaign needs
• Monitor social trends, competitors, and audience activity

Analytics & Reporting

• Monitor digital campaign performance using in-house analytics tools and platform dashboards
• Track key metrics across email, social media, website, and paid campaigns
• Identify optimization opportunities to improve engagement, reach, and conversion
• Review Google ad spend performance and support recommendations for adjustments
• Compile and distribute performance summaries to the Marketing Manager and broader team

Content & Asset Coordination

• Collect and organize marketing assets (photos, videos, updates, testimonials)
• Maintain digital asset libraries and ensure files are updated and accessible

Event Marketing Support

• Contribute to event success by managing digital promotion and providing on site support when required

Team & Workflow Support

• Provide cross-functional support on larger marketing initiatives and projects

Qualifications

Education & Experience

• Post secondary education in Marketing, Communications, Design, or a related creative/digital field (or equivalent experience)
• Minimum of 3 years of experience in digital marketing, social media management, or general marketing coordination

Skills & Competencies

• Proficiency with email marketing tools (Mailchimp, HubSpot, Constant Contact, etc.)
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for creating digital assets
• Experience using CRM tools for updating records, tracking leads, or supporting marketing activities
• Strong understanding of social media platforms (Meta, LinkedIn) and experience managing content through social media scheduling/management tools
• Strong organizational, planning, and multitasking abilities
• Excellent written communication skills and high attention to detail
• Ability to thrive in a remote, collaborative, and fast-paced environment
• Self-starter who can take initiative and work independently when needed

Why Join Velocity Truck Centres

• Work with a global, innovative marketing team
• Support multiple brands with national and international impact
• Be part of a team that values creativity, strategy, and continuous improvement

Company Overview

Velocity Truck Centres Canada provides full-service support, including sales, maintenance, parts, collision repair, and financing. Representing top brands like Freightliner, Western Star, Thomas Built, Autocar, and Trailers, we are committed to Speed, Value, and Trust for our customers and employees. With 16 branches across Alberta and British Columbia and over 100 locations worldwide in Canada, the USA, Mexico, and Australia, we offer exciting career growth opportunities and are looking for dedicated professionals to join our team.

With 16 branches across Alberta and British Columbia, and 130+ locations worldwide across Canada, the USA, Mexico, and Australia, VTC/VVG offers exceptional opportunities for growth, innovation, and impact. Join a fast moving marketing team that leads campaigns for multiple brands and business units across North America.

Velocity Truck Centres is an equal opportunity employer.