Account Executive, Brand

5 days ago


Canada Flipp Full time

Flipp's Account Management team focuses on building and maintaining relationships with existing clients, understanding their needs, and ensuring satisfaction to drive retention and growth. Our team manages Flipp's high-trust partnerships with 98% of North America's largest retailers, Consumer Packaged Goods (CPGs) manufacturers, and media agencies.

Partner Development is responsible for managing Flipp's high-trust partnerships with 98% of North America's largest retailers, CPGs, and agencies. As a member of the Partner Development team, you will create value for internal and external stakeholders by leveraging Flipp's one-of-a-kind technology and data capabilities to help our partner's win in a dynamic and exciting retail environment.

As an Account Executive on the Brand team at Flipp, you are responsible for collaboratively building and executing winning plans with sophisticated partnerships across retail, CPG, and agencies in North America. You will create and communicate your own business plans to external partners that build on Flipp's leading technology and vast shopper data.

Your partner will leverage you as a high-trust consultant to their business, and you will see your ideas implemented in markets across North America. In addition to driving strategic alignment with Flipp's partners, you will work with a best-in-class team to deliver against revenue and strategic targets

What you'll get the opportunity to do:

Delivery of Revenue and Strategic Objectives:

As the primary business owner and key point of contact for manager and director level contacts, you will create and execute winning business plans/proposals that deliver on key revenue initiatives.

As the key owner of the external partnership, you will leverage your leadership and team-building skills to ensure all internal stakeholders are aligned and energized towards the delivery of revenue and strategic objectives.

Execution & Project Management:

Lead advertising sales cycle end-to-end, including planning, sell-in, execution, communication, and reporting. Both with internal and external teams.

Role includes tactical and strategic work sales cycles can span from 1 day to 12 months in length. Products include the ever-evolving ad offering Flipp provides to CPGs, manufacturers, QSRs, and channel partners. Success in the role requires management and leadership of cross-functional teams.

Consultative Selling & Partnership Building:

You will act as a strategic consultant for your Brand partners and have an in-depth understanding of both Flipp's and the partner's business. You will Align, Sell, and Execute plans that drive joint value for the Brand and Flipp.

Your role will be to strengthen existing relationships and create new relationships with existing partners. You will work to expand the depth and breadth of the partnership with a ruthless focus on driving joint value in a quantifiable way.

You will create credible and influential business cases, presentations, and communications that help Flipp and Brands win in a dynamic retail ecosystem.

Data Fluency & Business Acumen:

Data is a key part of Flipp's strategy both internally and externally. Flipp is focused on proving the value driven by for ad partners through investment in our ad products.

You will work alongside Marketing Science (MarSci) to provide custom insights and actionable data to build compelling stories that help drive Brand marketing objectives forward. In addition, you will leverage data and financial metrics to build business cases that communicate size of prize, costs, and ROI both internally and externally.

Problem Solving:

Looking for a keen ability to identify problems across multiple functions, diagnose root cause and rally resources around building solutions. Effectively communicate the identified problems, resolution times, and detailed solutions to your Brand partners in a way that does not weaken the partnership.

What you'll bring to the team:
  • 3-7 years of sales experience. Those with experience in CPG, Digital Media, or Technology will find the position to be a strong fit. (i.e. CPG sales, Media sales, Retail Media, Ad Tech, Media Agency)
  • Demonstrated Leadership ability.
  • Strength working in a team-first environment including working with cross-functional teams, internally and externally
  • Ability to work with complex data to drive insights and action.
  • Exceptional communication skills that allow you to lead and influence thinking internally and externally.

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