Southern Alberta Sales Representive

Southern Alberta Sales Representation

Company: Dark Woods Brewing & Coffee Roasting

Location: Southern Alberta, Canada (Travel across the province as needed)

Job Type: Full-Time

Start Date: As soon as possible

Compensation: Competitive Base Salary + Bonus/Commission

About Dark Woods Brewing & Coffee Roasting.

At Dark Woods Brewing & Coffee Roasting, we craft more than beer, RTD's, and locally roasted coffee—we craft community, culture, and unforgettable experiences. Locally owned and operated, we opened our doors in January 2020 in the heart of our hometown Innisfail AB. With the goal of bringing you a unique beer and coffee experience, specializing in small-batch craft beer and freshly roasted coffee from around the world. Whether you enjoy coffee, craft beer, or really good food, our taproom is the perfect place to bring your friends and family. We're passionate about making great products that reflects the places and people we serve.

With a commitment to innovation, quality, and authenticity, Dark Woods continues to grow its presence across Alberta. We're now looking for a driven, beer and coffee loving Southern Alberta sales rep to help take our brands to the next level in retail and on-premise markets across the province.

The Role

As our Southern Alberta sales rep, you will be the face of Dark Woods brewery in the field. Your mission: grow our market presence, build long-term customer relationships, and drive sales across both on- and off-premise channels throughout central Alberta.

This is a high-impact, autonomous role ideal for a passionate sales professional who knows the Alberta craft beer and coffee scene and thrives on getting great product into the right hands.

Key Responsibilities

• Grow Sales: Contribute to building and executing sales strategy to achieve volume and distribution targets across Alberta
• Account Management: Maintain strong relationships with existing accounts while prospecting and securing new ones
• On-Premise & Off-Premise: Call on bars, restaurants, pubs, liquor stores, coffee shops, and retail chains to increase brand presence
• Brand Building: Ensure Dark woods brewery is represented with pride—execute brand standards, POS placement, and displays
• Event Representation: Attend and support beer festivals, tastings, tap takeovers, and industry events
• Collaborate: Work cross-functionally with our brewery sales and operations manager, production, and marketing teams to align goals
• Reporting & CRM: Track and ensure diligent use of the company's CRM system to manage customer interactions and sales activities
• Educate: Conduct staff trainings and tasting sessions with retail and bar teams to tell the Dark woods story

About You

• 2–5 years of relevant sales experience in the alcohol or craft beer industry would be an asset
• Cultural cheerleader. Lives our guiding principles.
• Energy - we need great energy out there representing our brands
• Self-motivator – we are looking for someone who can motivate themselves every morning to get after growing our business
• Computer skills ie. Office, Power Point, Excel - but with the right attitude we can teach the rest. Showing up with passion and delivering a concise message to your customers is what we are after
• Ability to follow the game plan - we need someone who will wholeheartedly execute the aligned upon strategy first, and bring their own flare to supplement our winning strategy.
• Ability to roll with the punches - adaptability and improvisation are key
• Communications skills - this is a MUST have. The right candidate will be engaging and leave every interaction making the person feel motivated to support our products, because they just felt great after speaking with us.
• Strong knowledge of the Alberta liquor market (AGLC experience an asset)
• Proven track record of meeting or exceeding sales goals in a territory-based role is an asset
• Excellent relationship-building and communication skills
• Passion for craft beer, coffee, and a deep understanding of its culture
• Organized, self-motivated, and able to work independently in a field-based position
• Valid driver's license and ability to travel extensively across Alberta
• Able to lift kegs and beer cases as required (up to 50 lbs)

What We Offer

• Competitive base salary
• Paid vacation and statutory holidays
• Product perks – yes, that means beer
• A supportive, collaborative, and beer/coffee loving team culture
• Store Discount
• Vehicle provided
• Clothing allowance

How to Apply

To join the Dark Woods team, please send your resume and a short cover letter outlining your experience and passion for craft beer to

Please include "Southern Alberta Sales Representation" in the subject line.

Cheers,

The Dark Woods Brewing Team

Job Type: Full-time, Evenings, Weekends, Travel required

Pay: From Salary to be negotiated, experience an asset.

Work Location: On the road

Job Types: Full-time, Permanent

Pay: $35,500.00-$80,000.00 per year

Benefits:

• Casual dress
• Company car
• Discounted or free food
• Flexible schedule
• Store discount
• Work from home

Work Location: On the road