Vice President of Marketing

Open Farm Pet15 days ago

Remote

United States, Canada

Senior Level

Health, medical, and dental coverage

Wellness days and flexible summer hours

Mental health support services

• We are looking for someone who is an adaptive out-of-the-box-thinker, with strong analytical skills and a humble hands-on approach to leading teams
• 10 to 15 years of proven marketing leadership experience developing and executing a successful marketing strategy at scale, MBA (preferred)
• Success building high-growth consumer brands that reshape consumer perception
• Strong storytelling skills and ability to translate mission into compelling consumer messaging across all channels
• Experience in data-driven and analytical environments (marketing, consulting, PE, etc.)
• Exceptional leadership, communication, and cross-functional influence skills
• Outstanding communication, presentation and leadership skills
• Passion for sustainability, innovation, and consumer-centric brand building

• In our accelerated growth journey and mission to Do Some Good for animals and the planet, we are looking for an exceptional, innovative, mission-driven marketing leader to build a globally loved brand and scale into the most successful omni-channel and sustainably focused CPG company in the world
• Reporting to the Chief Marketing Officer, the Vice President, Marketing will be an integral member of the Senior Leadership Team and will lead the full marketing function including brand, retail, growth, mission and innovation
• The Vice President of Marketing will be a strategic visionary, with the ability to see and communicate the big picture (current and future) and apply a strong emphasis on establishing Open Farm's brand architecture, while optimizing acquisition and retention efforts in both retail and online channels
• Lead the development of an integrated marketing strategy to achieve the organization's long-term goals of rapidly scaling our global presence and building an iconic and loved brand amongst pet parents
• Effectively champion this strategy within your marketing team and the broader organization to drive alignment and collaboration in execution across the business
• Establish clear metrics that correspond and drive towards the long-term plan
• Lead with a strong consumer orientation, always focused on new and better ways to serve the needs of and engage with our community of pet parents and prospective new customers
• Bring a data and insights driven approach to strategy development and tactical execution across the business
• Oversee 360 degree brand marketing elements, including consumer insights, creative strategy, media planning, retail marketing, PR, partnerships, and performance channels
• Develop and launch integrated campaigns aimed at building brand awareness and brand love, driving new customer acquisition and increasing loyalty and the lifetime value of our customers over time
• Enhance creative efforts through the work of the in-house creative team and external partners, ensuring creative execution reflects our brand personality and values, and is informed by data-driven consumer insights that align with overall brand marketing strategy
• Partner with the SVP Sales to align pricing, merchandising, trade and marketing strategies at retail, with a keen eye on current and future markets, as well as play a key role in partnering with our key retail accounts
• Oversee all media and performance channel marketing activities and budgeted spend
• Work collaboratively with our Co-Founder and Chief Brand Officer to ensure the brand vision comes to life across all applications, and manage the customer experience to plan at all touchpoints
• Use insights to deeply understand our customers and amplify our brand in all channels and all customer touchpoints
• Build and maintain relationships with key agencies, local partners and cross-functional teams to achieve these goals
• Build, coach and develop a best-in-class marketing team
• Assume a leadership role across the business, with a deep understanding of how we operate and the ability to create strong cross-functional collaboration to advance overall business objectives
• Be a strong voice in determining the evolving path of our overall marketing strategy as we continue to scale
• Manage significant P&L ownership, with a focus on revenue, margin and end-to-end marketing spend

• Health, Medical & Dental Benefits
• Wellness Days & Summer Hours
• Mental Health Support
• Wellness Stipend
• Slack Interest Groups
• Pet Feeding Program
• RRSP and 401(k)
• Hybrid & Remote Work

Food and Beverage Services

51-200

As the leader in ethically and sustainably sourced pet food, Open Farm believes that high quality nutrition, environmental stewardship, and animal welfare go hand in hand.

Based in Toronto, Open Farm is one of the fastest growing pet food companies in North America and, as of July 2024, a certified B-Corporation. This accomplishment reflects our decade-long commitment to Doing Some Good for animals and the planet.

We are on a mission to empower pet parents with high quality nutrition for pets, crafted from ethically and sustainably sourced ingredients. Open Farm offers a range of premium pet food products including dry and wet foods, bone broths, treats, freeze-dried raw, gently cooked meals, and nutritional supplements. Formulated with a focus on environmental stewardship, animal welfare, and transparent sourcing, Open Farm gives pet owners ethical and sustainable choices for their beloved companions.

We're also proud of the strong partnerships with leading animal welfare and sustainability certifications including Global Animal Partnership, Certified Humane, Ocean Wise, and the Marine Stewardship Council.