Vice President, Marketing and Brand

About UJA Federation of Greater Toronto

At UJA Federation of Greater Toronto, our vision is to lead the most vibrant Jewish community in North America — a community characterized by its diversity, unity, compassion, generosity, and commitment to Jewish values. Together with our philanthropic, volunteer, and professional leadership, we are changing lives.

As one of North America's leading Jewish non-profits, UJA Federation of Greater Toronto works to preserve and strengthen the quality of Jewish life in Greater Toronto, Canada, Israel, and around the world. UJA advances this mission through fundraising, programs, and research focused on our strategic pillars: fighting poverty and improving well-being, growing Jewish education and identity, countering antisemitism and hate, and strengthening connections with Israel and Jewish communities worldwide.

About the Opportunity

We are seeking a seasoned, strategic, and mission-driven Vice President of Marketing and Brand to help guide and elevate our work. UJA's ability to connect, inspire, and mobilize our community has never been more essential.

As Vice President of Marketing and Brand, you will bring deep expertise to a high-impact strategic leadership role. You will provide strategic leadership and oversight across a diverse team, ensuring that UJA's marketing and brand are cohesive, innovative, and aligned with our mission. Reporting to the Senior Vice President, Marketing, Communications & Brand, you will work with an accomplished team to strengthen strategic focus and ensure alignment with UJA's most important goals — with a particular emphasis on fundraising marketing to drive philanthropic support.

This role will also play a central part in UJA's brand refresh — supporting the transition, leading rollout across all touchpoints, and stewarding the refreshed identity so that it continues to resonate with donors, community members, and stakeholders well into the future.

This is a rare opportunity for an experienced leader to channel their skills toward building the future of Jewish life in Toronto and beyond.

Key Responsibilities

Strategic Marketing & Brand Leadership

• Develop and implement integrated marketing and brand strategies that strengthen UJA's reputation, drive community engagement, and advance fundraising efforts across all donor levels.
• Elevate the team's capacity for strategic thinking, ensuring that execution aligns with UJA's long-term goals and community priorities.
• Lead the development of annual and multi-year marketing and brand plans, aligned to organizational strategy and fundraising revenue goals.
• Play a key role in advancing UJA's brand refresh, ensuring the transition is strategically implemented and embedded across the organization.
• Oversee marketing and brand budgets, ensuring resources are allocated effectively and ROI is maximized.
• Define and track key performance indicators (KPIs), regularly reporting on marketing and brand impact and using data to inform strategy and decision-making.

Fundraising Marketing

• Lead the development and execution of marketing strategies that inspire philanthropic giving across all donor segments — from grassroots community donors to major gifts and corporate partnerships.
• Guide and strengthen UJA's direct response marketing capacity, ensuring best practices in email, print, digital, and social fundraising.
• Provide strategic oversight and direction to the direct response function, ensuring campaigns drive measurable fundraising results.
• Partner with the development team to align fundraising marketing with donor cultivation, stewardship, and recognition strategies.
• Ensure fundraising marketing integrates seamlessly with UJA's overall brand narrative, positioning giving as central to UJA's mission.
• Utilize donor data and segmentation to deliver personalized and targeted appeals that maximize donor retention and growth.

Team Management & Development

• Provide leadership and oversight for a multi-disciplinary marketing team, including design, digital, and fundraising marketing functions.
• Coach, mentor, and inspire staff to build leadership skills and foster professional growth, while instilling accountability and excellence.
• Recruit and onboard marketing and brand talent as needed, ensuring the team has the skills and capacity to deliver on strategic priorities.
• Continuously review team structures and workflows, optimizing them as necessary to balance creative execution with strategic oversight.

Brand Oversight

• Partner in the successful implementation and rollout of UJA's brand refresh, ensuring consistency across all channels and audiences.
• Take ownership of brand stewardship going forward, embedding the refreshed identity across campaigns, donor communications, and organizational culture.
• Ensure brand consistency across all touchpoints, while evolving creative approaches to meet the needs of a dynamic and diverse community.
• Position UJA as a leading voice in philanthropy and Jewish community life through brand storytelling and integrated marketing campaigns.
• Ensure all marketing and brand efforts protect and strengthen UJA's reputation, complementing communications/crisis response as needed.

Digital & Data-Driven Marketing

• Oversee digital marketing and brand presence across web, email, paid and organic media, and social platforms, to maximize reach, engagement, and fundraising conversion.
• Use data and analytics to measure performance, optimize campaigns, and inform decision-making.
• Foster a culture of testing, learning, and continuous optimization across all channels.

Campaign & Community Marketing

• Direct the marketing and brand strategy for annual fundraising campaigns and other initiatives, ensuring messaging and tactics inspire giving and community involvement.
• Collaborate closely with planning, fundraising, communications, and program teams to deliver coordinated, compelling campaigns.
• Leverage market research, community insights, and audience segmentation to tailor messaging and outreach to donors and prospects.

Cross-Organizational Collaboration

• Partner with colleagues across UJA to ensure marketing and brand efforts are fully integrated with planning, fundraising, communications, and programming.
• Act as a strategic advisor to senior leadership, bringing marketing and brand expertise to organizational priorities and decision-making.
• Build and manage relationships with agencies, freelancers, and vendors to expand creative and digital capacity when needed.
• Stay current on marketing and brand trends, technologies, and best practices, identifying opportunities to innovate and scale new channels.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
• Experience: Minimum of 12–15 years of progressive experience in marketing and brand leadership, with at least 5+ years in a senior role overseeing large teams and complex campaigns. Corporate and nonprofit fundraising marketing experience is a plus but not required.
• Leadership Skills: Demonstrated ability to lead, motivate, and develop high-performing teams, balancing day-to-day management with long-term strategy.
• Strategic Thinker: Proven success in building and executing integrated marketing and brand strategies that deliver measurable results.
• Sales/Fundraising/Revenue Generation Experience: Experience in driving revenue growth through sales, business development, or fundraising, including work in for-profit environments where customer acquisition, partnership development, or revenue strategy played a key role.
• Rebrand Experience: Demonstrated success in leading or supporting a brand refresh or rebrand initiative and overseeing rollout and long-term stewardship.
• Creative Oversight: Experience managing design and creative teams, with a strong eye for brand consistency and compelling storytelling.
• Digital Expertise: Deep knowledge of digital marketing strategies, platforms, and analytics; ability to integrate digital with traditional marketing.
• Campaign & Fundraising Marketing: Demonstrated success in developing and overseeing donor-focused marketing campaigns that drive fundraising growth and community engagement.
• Direct Response Marketing: Experience guiding and strengthening a direct response fundraising program, with proven results in donor acquisition, retention, and growth.
• Mission-Driven: Passion for UJA's mission and the Jewish community, with an understanding of the urgency and responsibility of this work in today's environment.
• Organizational Skills: Ability to manage multiple priorities in a fast-paced environment while maintaining high standards of quality and accountability.
• Data-Driven Mindset: Ability to set KPIs, track marketing and brand performance, and report on results to leadership.

This is a full-time permanent position. At UJA we support a flexible work scheduleand all of our employees engage in hybrid work. Engagement and connection are key to supporting the best employee experience and we want to ensure that this puts balance and well-being at the forefront of our approach to ways of working. In addition to a rich time off policy, UJA's offices are closed on all Jewish holy days (yom tov) and we support early office closures to observe the Jewish Sabbath (Shabbat). 

Qualified applicants are invited to submit a cover letter and resume. 
Only those applicants invited for interview will be contacted. Please be advised that all offers of employment are contingent upon the successful completion of professional references and background checks including Social Media Account(s) and a Police Records Check/Vulnerable Sector Screening.  

Commitment to Inclusion and Accessibility:

UJA Federation supports a diverse candidateand employment experience. We are proud of our dynamic professional team, which reflects the diversity of the Jewish community and general community alike in Greater Toronto. We are an equal opportunity employer and welcome applicants from all communities. We encourage you to follow us to get regular updates on open roles. We are committed to creating an inclusive and accessible workplace and believe this is essential to ensure that every member of our team can thrive. 

We adhere to barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please notify usand we will work with you to meet your needs.