Marketing Specialist

Who We Are

The MRG Group is a leader in experience creation. In operation since 2008, The MRG Group has grown to become Canada's largest independent entertainment company, and through its ownership of 12 hospitality properties and 6 venues across Canada, the business is passionate about providing positive shareable experiences for its guests, 500+ employees, and partners.

In addition, The MRG Group owns and operates an events business, travel company, digital publication, and ticketing service AdmitOne. In 2021, the business expanded its presence into the US, signing its first venue deals with properties in New York and California later that year.

The Role

AdmitONE is looking for a strategic, data-driven Marketing Specialist to take ownership of marketing for our growing digital ticketing platform. This is a rare opportunity for a rising marketer to step into a role with real responsibility and impact - shaping acquisition strategies, building community, and driving measurable growth in the live events and experiences space.

You'll be the engine behind customer acquisition, brand positioning, and engagement.

The ideal candidate thrives at the intersection of analytics and creativity, knows how to design and execute campaigns that convert, and is eager to own the marketing roadmap for an emerging product.

Key Responsibilities

Growth Marketing & Strategy

• Own the marketing roadmap with a focus on customer acquisition, activation, and retention.
• Run data-driven campaigns and experiments to optimize growth (CAC, LTV, funnel conversion rates).
• Provide regular reporting and insights to guide decision-making and strategy.

SEO & Web Optimization

• Own SEO strategy to improve visibility, traffic, and conversions.
• Conduct keyword research and implement on-page/off-page SEO best practices.
• Collaborate with content creators and developers to optimize site structure, UX, and landing pages.
• Monitor search performance (rankings, traffic, CTR) and continuously optimize based on insights.

Community & Customer Engagement

• Build and nurture a network of event organizers, artists, venues, and promoters.
• Execute referral and partnership programs to drive adoption.
• Actively engage users through social selling, targeted outreach, and industry connections.

Digital Marketing & Content

• Lead multi-channel campaigns across paid media, email, social, and web.
• Develop content that fuels growth - landing pages, case studies, product updates, and blog content.
• Ensure brand consistency and alignment with product and sales priorities.

Events & Partnerships

• Manage event marketing initiatives such as trade shows, webinars, and launches.
• Build co-marketing opportunities with partners, influencers, and industry organizations.

What We're Looking For

• 3–4 years of experience in growth, product, or digital marketing (B2B SaaS or platform preferred).
• Demonstrated success in driving measurable growth through acquisition campaigns.
• Strong analytical skills with experience in reporting, funnel analysis, and optimization.
• Hands-on experience with CRM, marketing automation, and paid media platforms.
• Excellent communication skills and the ability to collaborate across teams.
• Experience with SEO, Webflow, or website content management.

Bonus if you have

• Background in live events, ticketing, entertainment, or experience-driven industries.
• Familiarity with referral, influencer, or grassroots marketing programs.

What's In It For You

• Participation in the MRG Travel Ambassador Program
• A fun, collaborative, and creative team culture
• Employee discounts to MRG concerts, shows, and hospitality venues
• Career growth and learning opportunities with Canada's leading entertainment group

Our Commitment

The MRG Group is committed to diversity, equity, and inclusion. We encourage applicants from all backgrounds to apply. If you require accommodation during the recruitment process, please contact us.

We thank all applicants for their interest. Only those selected for an interview will be contacted.