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Digital Marketing Specialist
2 weeks ago
Job Title:
Digital Marketing Specialist
Location:
Toronto, ON (Onsite)
Salary:
$100,000 – $120,000 CAD
Employment Type:
Full-Time
About ONIT Energy (Ontario Wholesale Energy):
Dawn's client, ONIT Energy, also known as Ontario Wholesale Energy, is a premier provider of Natural Gas and Electricity supply across Canada. With over 65 years of combined industry expertise, we deliver tailored energy solutions for commercial clients — from small businesses to large enterprises. Our reputation is built on reliability, customer service excellence, trading innovation, and operational efficiency.
We're now seeking a highly driven and strategic
Digital Marketing Specialist
to lead our digital marketing and social media-driven sales strategy — and play a key role in expanding our brand presence and customer acquisition channels.
Position Overview:
As the
Digital Marketing Specialist
, you will be responsible for developing and executing online strategies that drive lead generation, customer engagement, and sales conversion through social media and digital platforms. You will lead a small team and collaborate with cross-functional departments including sales, marketing, and operations to align digital outreach with corporate goals.
This is a strategic and hands-on role — ideal for a results-oriented professional with deep experience in social media marketing, digital sales funnels, content strategy, and analytics.
Key Responsibilities:
- Develop and implement comprehensive social media strategies (LinkedIn, Facebook, Instagram, X, YouTube, TikTok) to drive lead generation and brand awareness in the energy retail space.
- Plan, create, and oversee paid ad campaigns across social media platforms to support customer acquisition and engagement goals.
- Manage the content calendar and work with internal or external creative teams to produce compelling posts, videos, infographics, and thought leadership content.
- Build and optimize digital sales funnels that integrate with CRM systems (e.g., HubSpot, Salesforce) and support the customer journey.
- Use performance data and analytics (Google Analytics, Meta Business Suite, etc.) to track KPIs, measure ROI, and adjust strategies accordingly.
- Monitor competitor activity, market trends, and platform updates to ensure strategies remain innovative and competitive.
- Collaborate with the sales team to align online campaigns with field and inside sales efforts, enabling more qualified leads and higher conversion rates.
- Represent the company brand voice online and uphold high standards for accuracy, professionalism, and engagement.
- Lead and mentor junior team members or digital marketing coordinators.
Requirements:
- 5+ years of experience in digital marketing or social media management, with at least 2+ years focused on B2B or service-based industries.
- Proven track record of driving sales or lead generation through social media channels.
- Strong understanding of performance marketing, paid advertising (Meta, Google Ads), and conversion optimization.
- Experience with CRM tools and marketing automation platforms.
- Knowledge of the energy sector or utilities industry is a strong asset.
- Exceptional communication, writing, and content development skills.
- Data-driven mindset with proficiency in social media analytics, A/B testing, and campaign tracking.
- Ability to thrive in a fast-paced, entrepreneurial, and collaborative environment.
