Senior Product Marketing Manager

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Senior Product Marketing Manager

Job Summary

We are seeking a visionary product marketing leader to define and elevate the solution story for SAP Customer Experience (CX). This role will own the narrative strategy, translating complex offerings into clear, compelling messaging that drives engagement with customers, partners and key market audiences.

As the voice behind SAP CX, you will shape the overarching narrative across the product portfolio — Marketing, Commerce, Sales and Service—breaking down silos to craft messaging frameworks that convey the suite and platform value of SAP CX. This role will connect the SAP CX narrative to the broader SAP Business Suite, ensuring seamless integration of messaging and AI-driven storytelling that highlights joint value propositions aligned to broader SAP Business AI strategy.

You will develop high impact content, presentations, and executive storytelling that positions SAP CX as a leader in the market and demonstrates the value of its end-to-end, connected solutions alongside SAP ERP.

This role ensures SAP CX's value proposition is consistently and creatively integrated across all channels and touchpoints—web, events, thought leadership, campaigns, sales enablement, and solution plays—helping customers and prospects clearly understand the transformative power of SAP CX within the SAP ecosystem.

Messaging & Narrative Development

· Own the master storyline. Define the "why us" and "why now" across all CX products with messaging frameworks and narrative documents.

· Develop persona-based and vertical messaging frameworks that guide content creation for different buyers, audiences and markets.

· Lead message validation and refinement through advanced market research and AI-driven testing tools.

· Track and report CX brand accolades and momentum metrics, delivering quarterly updates to strengthen solution positioning and storytelling impact.

· Create an maintain the "source of truth" messaging and content "toolkit" so GTM, Campaigns, Field Marketing and Executive Communications can tailor content without breaking the story.

Content Creation

· Partner with Product Marketing and GTM teams to translate messaging into compelling customer-facing content.

· Architect the core pitch deck. Be the owner of the master narrative deck used across all teams, updating it as strategy evolves.

· Partner with Technical Product Marketing to produce high-impact videos, sizzle reels, and demos that convey SAP CX solution narrative.

· Drive consistency in how we tell the SAP CX story — ensuring every deck, assets and campaign ladder back to our core narrative.

· Guide and edit content created by other PMMs or agencies to ensure narrative cohesion, visual clarity and alignment with our brand tone.

· Oversee quarterly updates to SAP CX web pages and related GTM content to maintain relevance and accuracy.

Events & Keynote Storytelling

· Drive end-to-end content strategy for flagship event keynotes, highlighting product innovations and strategic narratives in partnership with Technical Product Marketing.

· Ensure SAP CX solution messaging and value proposition are prominently featured in opening keynotes at flagship SAP conferences.

· Lead content refreshes for regional events and industry shows, packaging materials into scalable "Event in a Box" formats.

Qualifications

· 8+ years of experience in product marketing or related roles focused on messaging and content development, preferably in enterprise software or SaaS.

· Proven success in developing strategic narratives and sales enablement content.

· Strong understanding of CX technologies and GTM strategies.

· Experience with AI-based message testing and brand research tools.

· Excellent collaboration and stakeholder management skills.

· Excellent writing, storytelling and presentation capabilities.

Preferred Qualifications

· Experience working in a matrixed organization with cross-functional teams

· Familiarity with SAP's ecosystem and CX portfolio.

· Background in executive communications or keynote content development.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is CAD) CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. A summary of benefits and eligibility requirements can be found by clicking this link:  

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations: Virtual - Canada #LI-Hybrid #SAPTorontoCareers

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