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Senior Product Marketing Manager
4 weeks ago
Senior Product Marketing Manager We’re hiring a Senior Product Marketing Manager to lead the go-to-market strategy for a must-have platform used by Creators, Media Companies, and Music Industry players worldwide. In this role, you will architect the positioning, storytelling, and activation engines that drive adoption, user acquisition, and ARR growth. You will work closely with the VP of Marketing, the CEO, Product, Sales, and a growing team of strategists, designers, and digital marketers. What You’ll Do Own Product GTM: Lead end-to-end go-to-market strategy for all new products and features. Define ICPs, value propositions, and messaging for creators, media companies, and music partners. Build the Growth Engine: Develop the full product marketing strategy across the user journey — segmentation, positioning, pricing inputs, funnel design, and retention/expansion levers. Drive Launch Readiness: Run open betas and major releases. Lead campaigns, creative asset development, PR efforts, and creator collaborations. Strengthen Sales Enablement: Build pitch decks, competitive matrices, messaging frameworks, and tools for our sales team. Conduct Market & Competitive Analysis: Be the expert on customers and competitors. Use insights to shape the product roadmap and commercial strategy. Lead Cross-Functional Alignment: Act as the internal voice of the customer and partner deeply with Product and Sales. Coach & Scale the Team: Mentor digital, creative, and content marketers. Manage freelancers, agencies, and internal contributors. Success Metrics ARR growth from product adoption and expansion Adoption, activation, and retention metrics (D30/D90) What You’ll Bring 5+ years in Product Marketing or SaaS Growth leadership with proven GTM wins Experience launching and positioning AI-enabled products Strong analytical mindset; command of modern attribution and analytics tools Excellence in messaging and product storytelling Experience influencing executive-level product and commercial strategy Bonus: background in the creator, media, or music industry Experience operating across regions, including localization and creator partnerships ✨ If you're excited to define category-level narratives and bring innovative AI-driven products to market, we’d love to meet you. Apply today Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Product Management Industries Marketing Services and Advertising Services Referrals increase your chances of interviewing at Salt by 2x #J-18808-Ljbffr
