Senior Product Marketing Manager

Join to apply for the Senior Product Marketing Manager role at Swiftly, Inc. Company Description Swiftly is on a mission to help cities move more efficiently. We are the leading transit data platform for agencies to share real-time passenger information, manage day‑to‑day operations, and improve service performance. Today, over 180 transit agencies in 12 countries – including LA Metro, MARTA, SEPTA, and MBTA – rely on Swiftly to improve on‑time performance by up to 40% and increase passenger information accuracy by up to 50%. The result is better service reliability, increased ridership, and more efficient transit operations. Location: Most locations across the U.S. and Canada. At this time we are unable to provide visa sponsorship. The Role Swiftly is looking for a Senior Product Marketing Manager to lead go‑to‑market efforts for key product lines. You’ll be responsible for launching new products, empowering our sales teams with compelling stories and tools, and keeping a sharp pulse on our competitive landscape. This role bridges the gap between Product, Sales, and Marketing — translating product capabilities into value that resonates with our customers. What you’ll do Lead go‑to‑market planning and execution for new product and partner launches; collaborate with Product, Sales, and Marketing to drive outcomes such as sales pipeline growth, increased win rates, and higher product adoption rates. Create scalable, audience‑specific enablement content, product collateral, and customer‑facing assets that drive product adoption and sales success. Craft and manage customer communications (emails, release notes, in‑product updates) that showcase new features and boost engagement. Develop clear, compelling, customer‑centric messaging that highlights the unique value of our products, ensuring resonance with target audiences and alignment with key business objectives. Deeply understand the market and competitive landscape, create battlecards, surface win/loss insights, and report on competitor strengths, weaknesses, and opportunities. What will set you up for success 7+ years of experience in product marketing or go‑to‑market roles in B2B SaaS. Proven track record of owning and launching products, crafting compelling positioning, and building successful go‑to‑market strategies. Strong storytelling and writing skills, with the ability to translate complex product capabilities into crisp, clear messaging. Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives. Highly cross‑functional and collaborative; thrives in an energetic, iterative environment. Analytical mindset; opportunistic in data‑driven decisions. Problem‑solver mentality – self‑motivated, execution‑oriented, resourceful, able to think differently to unlock paths to progress. Proactively find ways to get things done, even with incomplete information or evolving constraints. Passion for public transit and mission‑driven work. Even better if you have Experience in marketing to public sector or government customers. Familiarity with transit, mobility, or transportation‑related industries. Pay Range US Salary Range: $125,000 – $185,000. Canadian Salary Range: $110,000 – $170,000. Beyond the skills Team. Together, we are more effective and better supported. Impact. Drive impact for our customers, our company, and all of our teams. Diversity. Seek differing perspectives as ways to address our weaknesses and find new strengths. Communication. Assume others internally and externally have good intentions. Feedback. We share feedback because we want each other to grow professionally and personally. Growth. Foster personal, professional, and company growth. Benefits Competitive salary Equity compensation for every employee Medical, Dental, and Vision Retirement with employer match Flexible spending account (FSA) Home office setup reimbursement Monthly cell/internet reimbursement Monthly “Be Well” stipend Flexible PTO with a minimum Flexible work environment 16 paid holidays, including holidays in months without US national holidays 8 fully paid weeks of leave for child birth/adoption Travel Travel 1–2 times a year for in‑person company or team offsites. We consider offsites important for cultivating strong relationships across our teams Equal Opportunity Employer We are an equal opportunity employer – we are committed to a workplace that is as dynamic, diverse, and passionate as the communities we serve. Because we work with public agencies, we participate in E‑Verify. Seniority level Not Applicable Employment type Full‑time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr