Associate Manager, Brand Strategy

What you'll do

The Brand Strategy Assistant Manager plays a pivotal role in supporting the development and execution of Sport Chek brand strategy. This role contributes to the articulation of brand positioning, strategic planning, and performance analysis, ensuring that all marketing efforts are grounded in consumer insights and aligned with business objectives. They work closely with cross-functional teams to maintain brand consistency and integrity across channels and supports the execution of purpose-driven initiatives such as strategic campaigns and partnerships. With a strong analytical mindset and storytelling ability, this role helps translate data into meaningful brand narratives and strategic recommendations.

• Assist in developing brand positioning frameworks and strategic narratives.

• Conduct brand health and campaign performance analysis.

• Translate seasonal briefs into campaign strategies.

• Develop long term brand planning that embeds into annual and seasonal planning process.

• Support cross-functional collaboration to maintain brand consistency.

• Collaborate in seasonal briefings and strategic planning and integration processes.

• Help manage agency deliverables and ensure brand alignment.

• Monitor market trends and consumer behavior to inform strategy.

What you bring

• Bachelor's degree in Marketing, Business, or a related field; 

• Strong storytelling ability to translate data and insights into compelling brand narratives.

• Strong analytical skills with strategic thinking mindset.

• Excellent project management, communication and organizational skills.

• Proven ability to work closely with cross-functional teams to maintain brand consistency and integrity across channels.

• 5-7 years marketing experience.

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About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.