Account Executive

The Organization:

Wholesome Kids Catering is a leading childcare catering company whose purpose is to Nourish Lives by providing healthy, delicious, child-friendly meals and snacks to childcare centres and schools. Our talented, skilled and committed staff are passionate about providing healthy food and exceptional 'surprising' service to all of our customers. Tasty, child-focused menus reflect our successful 'Eat Grow Thrive' philosophy, which combines excellent nutrition with flavors and foods children love. We are a growing business committed to becoming the Dominant Brand in our industry always working as trusted partners and living our culture which values integrity and delivering WOW for our customers, co-workers and communities.

The Role:

We are looking for a high-performing Account Executive to meet our customer acquisition and revenue growth targets through effective inside / outside sales.  The Account Executive will be responsible for networking, developing relationships, managing prospect information in the CRM, and closing small to mid-size new business.  This role is currently a remote work from home position with the requirement of travel to centers within the Greater Toronto and Hamilton Area.

Success

As a trusted partner and an ambassador, the successful candidate will promote Wholesome Kids Catering, manage the entire sales cycle from start to end, communicate feedback and work on positive resolution to any issues.  The successful Account Executive will have an engaging demeanor and personality that will inspire confidence and trust in potential clients.

Key Responsibilities

Sales Planning

• Identifies and sets daily, weekly, and monthly activity goals to successfully meet or exceed quarterly and annual targets.
• How you show up matters Always be prepared for a prospecting call, do your research, anticipate questions, ask questions, and understand the clients' needs and the commitment or action to be followed up on.
• Identifies and plans strategies and activities for connecting with prospects and building relationships.
• Plans, organizes (in conjunction with the sales and marketing team) and attends tradeshows, conferences and virtual/in-person association meetings.
• Shares market insights, trends, and feedback on perceptions of brand and value proposition with the team

Sales Process & Execution

• Develops a strong understanding of each step of the sales process and advances prospects through each stage with intentionality and commitment.
• Effectively connects with prospects in an engaging, empathetic and people focused way using active listening and a consultative selling approach (asking questions and tailoring solutions to meet the needs of the customer).
• Effectively communicates our value proposition in a manner that resonates with the prospect while building and promoting strong, long-lasting targeted prospect relationships and acting as a Trusted Partner.
• Develops a pipeline of viable opportunities and effectively manages the pipeline, including timely follow up of all leads. Identifies, develops, and nurtures relationships (generating new leads and prospecting accounts).
• Able to complete the sales pricing model and meet contribution margin targets to make effective quotes and proposals.
• Effectively wins retainable business and ensures the customer has a successful catering transition experience.
• Provides outstanding onboarding and after-sales support to enhance the client relationship.

Team Collaboration

• Communicates and works effectively and collaboratively with Customer Care, Operations, Shipping, Marketing and HR to deliver great results for prospects, customers, and other stakeholders in the company.
• Participates and comes prepared to all daily huddles, 121 coaching meetings, and monthly meetings, and any other cadence / meetings as required.
• Follows company charter and is aligned and exhibits company values. Participates in culture events and activities and recognizes others for exhibiting company values.
• Participates in additional projects or added responsibilities as needed.

Reporting & Documentation

• Completes and submits weekly reports
• Updates the CRM daily and documents all sales phone calls, meetings, and tasks.
• Updates key and pertinent information on prospects and competitors in the CRM.
• Monitors and updates their pipeline each week

Qualifications and Role Requirements:

• College Diploma and/or University degree
  
• Minimum 2-3 years of sales related experience (prospecting, selling, negotiating, and closing)
• Experience in delivering client-focused solutions based on customer needs
• Proficiency in a CRM, such as HubSpot and Microsoft Office Suite of products
• Must complete a Vulnerable Sector Criminal Reference Check upon hire
  
• Must have a valid driver's license and vehicle
  
  

Skills, Knowledge and Abilities

• Self-driven, motivated and results oriented
• Strong ability in active listening
• Strong ability in time management
• Solutions focused
• Strong verbal and written communication skills, including the ability to present professionally
• Ability to effectively partner and collaborate across teams
• Ability to build rapport and influence credibly
• Ability to set goals and targets and achieve targets through prioritizing activities

Competencies 

• Growth Mindset
• Sales
• Results Driven
• Change Management
• Active Listening
• Strong Communication Skills
• Results Focus
• Customer-Centric
• Ability to Influence Others
• Problem Solving

KPIs:

• # of Meals Closed versus annual target
• Progression through sales pipeline
  

Personal Style:

• 100% trustworthy with the highest level of integrity.
• Model and uphold the company's charter and values.
• Highly driven with the ability to take ownership and responsibility.
• Plays to Win
• Respectful of others and self.
• Hands on with a willingness to roll up sleeves and get involved.
  
• Thrives in a fast-paced environment.
  
• Ability to deal with ambiguity in a growing company.
  
• Self-aware, with a high degree of emotional intelligence.
  
• Low ego.
  
• Growth Mindset.
  
• Values and seeks feedback from others. 
  
• Level 3 Thinking.
  
• Represents the company in a professional manner.

*Wholesome Kids Catering is an equal opportunity employer and is committed to providing accommodation in accordance with the Accessibility of Ontarians with Disabilities Act. If you require accommodation throughout the recruitment and selection process, we will work with you to meet your needs. We thank all those applicants who have applied; however, only those selected for an interview will be contacted. *