Social Media Content Creator

About Fuzz

At Fuzz, we believe self-care is an essential part of building confidence. We offer premium hair removal and skin care services, and our commitment goes beyond that by creating an extraordinary experience that empowers individuals to feel their best. Founded by Jessie and Flo, our mission is to provide a welcoming and inclusive space for everyone. As industry leaders, we are rapidly expanding across Canada and soon internationally through franchising, offering a unique opportunity for entrepreneurs to join our growing brand and redefine the beauty experience.  

Role Description

We're looking for a 
Social Media & Content Creator
 who will elevate Fuzz's storytelling, community engagement, and digital presence. This full-time, partially remote role is ideal for a creator who is both strategic and hands-on. The ideal candidate can develop concepts, filming, editing, publishing, and measuring content that fuels both brand love and franchise growth.

If you thrive at the intersection of creativity, community, and performance, you'll feel right at home here. Strong interpersonal skills, community-building instincts, and project management abilities are essential.

Reports to Senior Marketing Manager.

Key Responsibilities

Content Creation & Production

• Own the full content lifecycle from ideation to scripting, filming, editing, posting, and optimization.
• Produce engaging short-form video content (TikTok, Reels) that authentically showcases the Fuzz brand, services, and community.
• Capture high-quality photo & video in-store content (client moments, staff features, franchisee stories, education, products).
• Create B2B content for LinkedIn to support franchise development, build credibility, and generate qualified franchise leads.
• Create localized content toolkits for franchisees (templates, scripts, best practices).
• Produce promo banners for both digital and in-store set up.
• Maintain an organized, easy-to-use content library.

Social Media Management

• Help develop and execute social media strategies for Instagram, TikTok, and LinkedIn that support business and franchise development goals.
• Build and manage monthly content calendars aligned to marketing priorities, promotions, and franchise openings.
• Identify trends, formats, and cultural moments in beauty, lifestyle, and franchising.

Community Management

• Serve as the front line of the Fuzz digital community, responding to comments, DMs, reviews, and mentions with warmth and brand-aligned tone.
• Proactively foster community conversations by answering questions, encouraging engagement, and building relationships with clients and potential franchisees.
• Escalate operational or franchise-related concerns to relevant internal teams when needed.
• Track community sentiment and insights to help shape content and service improvements.
• Develop initiatives that strengthen loyalty and community participation (UGC programs, Q&As, interactive content, creator features).

Performance, Optimization & Collaboration

• Track content performance and produce insights that guide strategy and future creative direction.
• Run experiments (hooks, formats, posting cadence, CTAs, thumbnails) to continually improve results.
• Collaborate with marketing, operations, customer care, and franchise development teams to ensure message alignment across all touchpoints.
• Support franchisees with social media guidance, best practices, and content needs.

Tools & Workflow

• Use editing and design tools (Adobe Creative Suite, CapCut, Final Cut Pro, Canva) to produce polished content.
• Leverage scheduling and analytics tools
• Explore and integrate AI tools for efficiency

Qualifications

• 3+ years creating content and managing social media communities, ideally in beauty, wellness or lifestyle industries.
• Strong video creation skills. Filming, lighting, audio, and editing for short-form platforms.
• Proficiency in Adobe Creative Suite and/or CapCut.
• Proven ability to grow and engage online communities; passionate about building relationships and delivering exceptional digital experiences.
• Excellent writing and communication skills with the ability to adapt brand's tone of voice.
• Data-driven approach with experience interpreting insights to improve content performance.
• Comfortable working with entrepreneurs and cross-functional teams; strong relationship-building skills.
• Interest in technology and AI-enabled content workflows.
• French proficiency (spoken and written) is a strong asset.
• Highly organized, proactive, and thrives in a fast-paced, high-growth environment.