Marketing Analyst, SEO

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it's from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

As a Marketing Analyst specializing in SEO, you'll play a key role in measuring and optimizing Instacart's growth across organic and paid acquisition channels. You'll combine analytical rigor, marketing intuition, and SEO fluency to uncover insights that drive smarter spend decisions and stronger performance across search, social, and web funnels. This role sits at the intersection of data analytics, search optimization, and digital performance marketing — ideal for someone who loves digging into campaign data and turning insights into clear growth actions. This is a rare opportunity to impact a high-growth company that's changing the way people feed their households. Our team excels in using data-driven insights and developing frameworks to address complex challenges within the marketplace. We serve as a point of connection between teams, facilitating collaboration, idea sharing, and alignment, helping Instacart develop more holistic solutions. We're looking for a self-driven, strategic thinker who can hit the ground running to ultimately influence decision-making across the entire organization.

About the Job

• Own reporting and insights across SEO, SEM, and paid acquisition campaigns, providing visibility into spend efficiency, CPA, ROAS, and conversion metrics.
• Partner with the growth marketing team to evaluate keyword and campaign performance and identify high-ROI opportunities across Google, Bing, YouTube, and emerging search platforms.
• Lead SEO performance analysis — tracking organic visibility, technical SEO metrics, and on-site engagement data to inform both content and engineering roadmaps.
• Build and maintain dashboards and data pipelines in SQL and Looker (or equivalent BI tools) to automate reporting for paid and organic search performance.
• Develop attribution and incrementality models to understand cross-channel impact between organic and paid search and optimize budget allocation.
• Conduct A/B and holdout testing to measure channel lift, keyword effectiveness, and landing-page optimization outcomes.
• Communicate actionable insights to marketing stakeholders and senior leadership, influencing decisions on bidding strategies, SEO investment, and creative direction.
• Collaborate cross-functionally with data science, product, and web engineering teams to ensure SEO and paid media data are properly tracked, tagged, and attributed.

About You

Minimum Qualifications

• Bachelor's degree (or equivalent) in Marketing Analytics, Economics, Computer Science, or a related quantitative field.
• 2–4 years of experience in marketing analytics.
• Hands-on experience with SEO analytics tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.) and paid media platforms (Google Ads, Meta, etc.).
• Strong SQL skills — capable of querying large datasets and building automated pipelines.
• Experience computing key marketing metrics (CTR, CVR, CPC, CPA, ROAS, share of voice, etc.) and using data visualization tools (e.g., Looker, Tableau, Power BI).
• Knowledge of attribution models (multi-touch, last-click, data-driven) and how they affect search optimization and media spend.
• Excellent communication skills with the ability to translate analytics into strategy for marketing and content stakeholders.
• A growth mindset — curious, proactive, and eager to test hypotheses and share what you learn.

Preferred Qualifications

• Familiarity with Python or R for deeper analysis or keyword modeling.