Email Marketing Specialist

About Northern 

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients' businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. 

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We're Looking For

We're hiring an intermediate–senior Email (CRM) Marketing Contractor to lead platform migrations to Klaviyo.

This is a 6-month contract supporting CRM platform migration and lifecycle email campaigns (Salesforce Marketing Cloud to Klaviyo), with potential for extension.

Benefits of Becoming a Northern Contractor

• Competitive Rates
• Flexible work to promote work-life integration
• Remote-first or hybrid flexibility
• Asynchronous work
• Supportive Operations Team
• 20-40 hours per week
• 6 months engagement with high extension potential

What You'll Be Doing:

Migration Leadership

• Build platform migration plans, including milestones, timelines, risks, and dependencies
• Lead migration of historical performance data, templates, automations, and subscriber data from Salesforce Marketing Cloud to Klaviyo
• Data preparation and migration, including gathering, cleansing, and organizing subscriber data to export and then import into Klaviyo
• Define, optimize and recreate audience segments as required

Klaviyo Account Setup

• Configure Klaviyo integrations with eCommerce platforms and other third-party tools (e.g. SFCC, Adobe Commerce, Shopify, Meta, Google, Yotpo, , etc.)
• Configure core account settings such as UTM/link tracking, smart sending, and consent defaults (single/double opt-in)
• Set user roles and permissions and access controls, establish naming/tagging conventions, and reporting dashboards
• Create and configure forms/pop-ups, including mapping fields to properties, setting form display rules, consent language, double opt-in, and routing to the right lists/segments

Compliance, Deliverability, and Warming

• Consult clients on compliance with CASL, CAN-SPAM, and GDPR (consent capture, preferences, suppression)
• Set up the chosen sending domain for email authentication, and configure authentication settings (SPF, DKIM, DMARC)
• Develop comprehensive IP/domain warming plans, including success metrics and audience targeting
• Implement list hygiene standards and monitoring for complaint bounce, spam complaint, and unsubscribe rate thresholds

Campaigns & Automation

• Own end-to-end production of Klaviyo campaigns and flows, including copywriting, flow and campaign setup, QA, and pre-deployment testing to ensure flawless execution
• Develop targeting and content strategies, including advanced segmentation, audience rotation mapping, and automation triggers and targeting
• Design and execute A/B tests on subject lines, content, and send times to improve performance
• Monitor performance metrics and provide actionable insights for campaign optimization

Strategy & Client Collaboration

• Serve as a client-facing consultant, collaborating directly with the client's marketing, CRM, and technical teams to gather requirements, and provide ongoing strategic guidance, reports on progress, and maintain alignment throughout the migration process
• Collaborate with marketing and CRM teams to align channel strategies with business goals
• Advise on best practices across multiple marketing platforms (SFMC, Pardot, Braze, HubSpot)
• KPI definition and reporting framework setup

What We're Looking For:

• Proven experience migrating campaigns from Salesforce Marketing Cloud to Klaviyo.
  Strong knowledge of SFMC, SFCC, OMS, Salesforce CRM, Klaviyo.
  
  Salesforce Marketing Cloud Account Engagement (formerly Pardot), Braze, and/or HubSpot experience is an asset.
  Agency experience managing multiple client accounts.
  Client-facing experience, including executive-level, presenting strategies and campaign results.
  Skilled in segmentation, personalization, and lifecycle/CRM strategies and execution.
  Experienced in A/B testing, optimization, and analyzing email, push notifications and SMS performance metrics.
• Available for a 6 month duration December May expectation of 20-40 hours/week)
• Able to work effectively in remote setting

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.