Farmers' Market Communications and Marketing Coordinator

The Regina Farmers' Market Co-operative (RFM) is seeking an energetic, organized, and community-minded Communications & Marketing Coordinator (CMC) to lead marketing and promotions for our year-round farmers' market. Working closely with RFM's Executive Director (ED) and Market Manager (MM), the CMC will oversee digital, print, and community-based initiatives that promote the regular farmers' market season as well as special events.

The position combines on-site presence with flexible remote work. The CMC will attend most regular farmers' markets (Wednesdays and Saturdays from May to October, and Saturdays only from November to April). Hours average ~15 hours per week, year-round, with more hours required leading up to special events (eg, Tomato Festival). Non-market hours are worked on a flexible schedule from a home office.

Responsibilities

Marketing & Communications:

• Develop, implement, and evaluate RFM's annual Marketing & Communications Plan in collaboration with the ED and MM, with attention to annual priorities and special events.
• Familiarize yourself with RFM vendors and their unique product offerings to support accurate, engaging, and authentic communications.
• Seek out new opportunities for marketing, partnerships, and community promotion to expand RFM's reach.

Manage RFM's digital presence across all platforms:

-Create and manage organic social media channels (Facebook, Instagram, LinkedIn), including daily stories and 2–5 feed posts per week.

-Develop original organic content that highlights vendor stories, seasonal products, and community initiatives (e.g., Nutrition Coupon Program), including photography, editing, copywriting, posting, and monitoring.

-Plan, schedule, and monitor paid digital campaigns (Meta, Google Ads, etc.) for seasonal highlights and special events.

-Ensure RFM's Google Business Profile and online event listings are accurate and up to date.

-Monitor analytics for social media, website, and newsletters, preparing reports as needed for evaluation and grant reporting.

-Maintain and update the RFM website to ensure all content is current.

-Write, design, and distribute customer e-newsletters with the goal of growing subscriber base.

• Coordinate design and production of all print collateral (e.g., signage, posters, postcards, merchandise, sponsorship packages, internal documents) ensuring it is in line with RFM branding.
• Prepare and implement signage plans for each farmers' market location to ensure accessibility and ease of navigation for customers.
• Prepare and distribute press releases in advance of special events and for major announcements.
• Liaise with media contacts to coordinate interviews with RFM leadership or vendors as needed.
• Track annual marketing expenses in collaboration with the ED, ensuring the budget is followed and ROI is maximized.
• Track partnerships and sponsorship deliverables, ensuring commitments are fulfilled and documented.

Operations Support:

Serve as the first point of contact for general inquiries (phone, email, online), providing timely and professional responses.

• Provide customer service at the RFM Information Booth during market days, answering questions, processing transactions, and directing customers.
• Act as a positive ambassador for RFM at markets, special events, and community engagements.
• Assist the MM with occasional setup, takedown, and on-site logistics as needed.
• Follow all RFM health and safety protocols.
• Perform other related duties as assigned.

Skills & Qualifications

Required:

• Exceptional written and verbal communication skills.
• Strong organizational skills and the ability to manage multiple projects independently.
• Experience creating content calendars and managing content for social media platforms (Facebook, Instagram, LinkedIn).
• Light graphic design skills (e.g., Canva or similar tools) for creating promotional materials.
• Familiarity with digital marketing tools, including Meta Ads Manager and/or Google Ads.
• Experience with email marketing platforms (e.g., Mailchimp, SendGrid).
• Ability to update and manage websites (WordPress or similar).
• Basic knowledge of digital analytics (social media insights, Google Analytics, newsletter metrics).
• Strong computer skills with reliable internet and access to a home office setup.
• Excellent customer service skills and ability to work with diverse groups of people.
• Between the ages of 15 and 30 (as per the requirements of the Canada Summer Jobs program)

Assets:

• Photography or videography experience for content creation.
• Knowledge of best practices in SEO and digital engagement.
• Experience designing print materials (posters, signage, brochures).
• Knowledge of website user experience (UX) and content strategy, especially useful as RFM plans a website overhaul.
• Familiarity with sponsorship campaigns, fundraising, or grant writing support.
• Post-secondary education in marketing, communications, journalism, or a related field.
• Knowledge of the Regina Farmers' Market, its vendors, and the local food community.

Job Types: Part-time, Permanent

Pay: $20.00-$23.00 per hour

Expected hours: 15 – 20 per week

Ability to commute/relocate:

• Regina, SK S4P 0J8: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Regina, SK S4P 0J8