Marketing & Communications Coordinator

**Posting Title**: Marketing & Communications Coordinator/Specialist

**Location**: The RCMP Heritage Centre

**Position Details**: Full-Time Position

**Compensation**:$50,000 - $61,000 annual salary (based on experience)

**Hours of Work: 37.5 hours/week - some evenings and weekends required**

**Organization Overview**

The Royal Canadian Mounted Police (RCMP) is one of Canada’s longest-standing institutions and is deeply embedded in the history and unfolding story of our country. The RCMP and its symbols - the “red serge”, Mounties on horseback, and the Musical Ride - have become icons of Canadian Heritage, familiar around the world. The RCMP Heritage Centre is a non-profit dedicated to telling these Canadian stories and history.

The RCMP Heritage Centre represents a rich space for historical preservation, exploration of perspectives, and the pursuit of reconciliation, and has become a major destination that celebrates the traditions and history of the RCMP. More recently, the RCMP Heritage Centre is embarking on an exciting new chapter of its own story by undergoing the process to become established as a national museum in Canada.

To prepare for the path ahead, the Centre is building a team today who is bold, passionate, collaborative, and up for the challenge as we take this journey together and deliver on a vision of discovery, exploration, reflection and reconciliation for all Canadians.

**Position Overview**

Reporting to the Director of Admin & Operations, the marketing team is responsible for promoting our organization, showcasing our impact, and telling the many stories in captivating and compelling ways.

We are looking for two team members and are open to all levels of experience. The salary will be dependent on your experience.

As a creative communicator, you will support all RCMP Heritage Centre teams in promoting and communicating programs and services. We are looking for two energetic team players who can juggle multiple projects and adapt to a changing environment.

You will play a pivotal role in positioning the Centre positively, building community connections, and establishing its reputation as a world-class cultural experience.

**Duties and Responsibilities**
- Working closely with the leadership team, you will be responsible for understanding the organization’s strategic priorities and initiatives to develop and direct the organization’s marketing and communications.
- You are a natural storyteller - with the ability to identify the who, what, where and why of the many programs and services the Centre offers.
- This role serves a support function for all Heritage Centre teams. You will work closely with all other teams (retail, visitor experience, programming, fund development, facility rentals etc.) to understand their areas of operation, their audiences and how to reach them, and assist with creative writing for promotional content, and donor communications, where/when needed.
- Writing, editing, and designing all communications and marketing material, including (but not limited to) web content, social media content, posters, promotional items, collateral, annual reports, news releases, key messages, etc., and managing production of items (like printed posters, brochures, or pull-up banners).
- You should have experience and comfort with photography and social media video capture, editing, and posting.
- when and where the Director or CEO should be consulted or when approval of messaging is required.
- You will understand target markets and audiences, communications and marketing, objective setting, selecting the appropriate channel for the message, and best practices in cross-channel communications.
- Experience leading or supporting media relations will be required. In this role, you will build and maintain relationships with local media to consistently obtain positive media coverage for the Centre and CEO, respond to requests in an approved, appropriate and timely manner, write and send news releases, manage a news media contact database, and track media appearances.
- Responsibility for website updates using the content management system (CMS) and responsibility for all social media, including creating annual social media strategies and content calendars, tracking and incorporating trends, monitoring and community management, best practices in cross-channel content delivery, and analytics and reporting.
- Assistance with set up, promotion, and capturing photos and content at community and sponsored special events.
- Proven social media content creation, community management and customer service skills
- Monitor and evaluate all marketing and communications activities to ensure goals are achieved, budgets are adhered to, and growth can be benchmarked and built upon.
- At times, you may be responsible for technology and equipment to ensure virtual and live streaming for stakeholder engagement is seamless.
- You will be required, at times, to attend special events, galas, fun