Sr. Digital Account Manager

Job Description: Senior Digital Account Manager

JOB SUMMARY

As a Senior Digital Account Manager at 1Milk2Sugars, you will play a leadership role in managing key client relationships, driving business growth, and providing strategic direction to the digital account management team. As a key member of our Digital team, you will oversee multiple client accounts, drive innovative social media and digital marketing strategies, and mentor a team of coordinators and executives. You will be responsible for ensuring the successful execution of digital campaigns, providing data-driven insights, and maintaining strong client relationships.

Key Responsibilities

Client & Account Leadership

• Serve as a senior point of contact for key digital accounts, overseeing strategy, execution, and client relations.
• Lead and develop integrated digital marketing strategies, ensuring alignment with client objectives.
• Proactively identify growth opportunities within client accounts to upsell digital services and drive revenue.
• Own the delivery of exceptional client results, ensuring seamless execution and strategic oversight.

Team & Leadership Responsibilities

• Mentor and lead a team of Digital Account Managers, Coordinators, and Executives.
• Foster a culture of collaboration, innovation, and accountability within the digital team.
• Guide team members through campaign execution, problem-solving, and performance optimization.
• Provide ongoing training and mentorship to support junior team members' professional development.

Campaign Strategy & Execution

• Design and oversee organic & paid social media campaigns, influencer programs, and digital activations.
• Develop and manage comprehensive digital roadmaps, content strategies, and media plans.
• Monitor campaign performance, analyze data, and present insightful reports to clients.
• Lead execution of contests, giveaways, and digital projects across multiple platforms.

Process & Performance Management

• Develop and implement efficiency-driven workflows to improve team output and client satisfaction.
• Ensure best practices are followed in content creation, paid media, and analytics reporting.
• Oversee all MSAs, SOWs, and client agreements for digital campaigns.
• Track and report hours via T-Metric and ensure budgets align with account performance.

General Responsibilities

• Allocate resources effectively and ensure smooth project execution.
• Delegate tasks, oversee workback schedules, and ensure priorities are met.
• Attend client meetings, industry events, and business development opportunities.
• Stay ahead of industry trends and emerging digital marketing technologies.
• Support agency growth by participating in new business pitches and internal strategy meetings.

Education & Mandatory Skills

• Bachelor's degree or certificate in Communications, Digital Marketing, or a related field.
• 6+ years of experience in digital marketing, social media, or integrated communications.
• Proven leadership experience managing teams and client accounts.
• Expertise in social media strategy, content marketing, and influencer relations.
• Strong understanding of paid media, analytics, and performance marketing.
• Experience working with Meta, TikTok, Pinterest Ads, Google Analytics, and digital reporting tools.
• Mastery of English and/or French (written & verbal).
• Strong presentation skills and ability to articulate data-driven insights.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience with Mac systems, Google Suite, and Office software (Word, PowerPoint, Excel).

Sip Into Success: Our Blended Perks & Benefits

• Supportive Leadership: We foster a culture built on respect, collaboration, and creativity.
• Health & Wellness: Full benefits (medical, dental, vision) for full-time employees.
• Holiday Break: Paid company-wide closure during the December holiday season.
• Wellness Tools: Complimentary Calm app subscription and access to Perkopolis.
• Profit Sharing: Eligible employees can receive an annual bonus through our profit-sharing program, following a defined eligibility period
• Work from Anywhere: After one year, enjoy the freedom to work from anywhere.

EQUAL OPPORTUNITY

1Milk2Sugars is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.