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Manager, Performance Marketing

3 weeks ago

Remote Canada D2L Full time

General Description: 

The Manager, Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. This role manages a team of specialists, driving performance improvements and supporting the Director, Digital marketing in developing and implementing strategies that generate leads, pipeline, and revenue. The Manager is responsible for day-to-day operations, campaign management, and cross-functional collaboration to ensure alignment with broader marketing and business goals. 

Major Responsibilities: 

Team Leadership & Development: 

  • Manage, mentor, and develop a team of Paid Media Specialists and other direct reports. 
  • Set clear objectives, provide coaching, and conduct regular performance reviews. 
  • Foster a collaborative, high-performing team culture. 

Campaign Management: 

  • Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.). 
  • Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement. 
  • Ensure campaigns are aligned with strategic goals and deliver measurable results. 
  • Support the creation and optimization of landing pages in partnership with the web experience team.

Search Optimization: 

  • Advance the organization's search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments. 
  • Collaborate with SEO and content teams to optimize for answer engines and generative search platforms. 

Performance Analysis & Reporting: 

  • Monitor campaign performance using analytics tools (Google Analytics, etc.). 
  • Report on key metrics, provide actionable insights, and recommend improvements. 
  • Conduct A/B testing and conversion rate optimization initiatives. 

Cross-Functional Collaboration: 

  • Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights. 
  • Partner with external agencies and vendors as needed. 

Process Improvement: 

  • Identify opportunities for operational efficiency and continuous improvement. 
  • Stay current with digital marketing trends, technologies, and best practices. 

Competencies/Skills: 

  • Strong leadership and team management skills. 
  • Data-driven decision-making and analytical thinking. 
  • Expertise in paid media, ABM, SEM, AEO/GEO, and social media advertising. 
  • Effective communicator and collaborator across teams and stakeholders. 
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment. 
  • Strategic mindset with a focus on delivering organizational outcomes. 

D2L Leadership Competencies  

  • Leads by Example with personal and professional integrity, high accountability and say/do ratio   
  • Boundaryless collaboration and influence skills both within team, peer group and broader organization. Effective communicator with a proven track record of success.  
  • Delivers Awesome Outcomes: Strategic mindset and business acumen, with strong prioritization skills and a focus on organizational outcomes vs. team tasks. Effective problem solver, able to achieve results individually and through others, in fast paced, deadline-driven environments.   
  • Talent Magnet: Talent-focused leader, with demonstrated ability to coach, build and lead a high performing, diverse team.   
  • Better, Smarter, Faster: An agile learner, with a growth mindset, attention to detail and organizational skills. An operationally minded leader, with a focus on continuous improvement and innovation.  
  • Wins Hearts and Minds: An effective communicator, with the ability to connect the why and the what. A change agent, with proven delegation, motivation, and team building skills. 

Suggested Qualifications/Experience: 

  • Bachelor's degree in marketing, business administration, or related field. 
  • 5+ years of experience in digital marketing, with a focus on performance marketing. 
  • Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth. 
  • Demonstrated experience applying ABM strategies to digital campaigns. 
  • Proven expertise in AEO/GEO and optimizing for AI-driven search platforms. 
  • Experience with analytics platforms (Google Analytics, Google Ads, etc.). 
  • Proven ability to lead and develop teams. 
  • Experience working with external agencies and cross-functional teams.