Director, Performance Marketing

Director, Performance Marketing Apply for the Director, Performance Marketing role at LastPass . About LastPass LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach. About the Team Our Performance Marketing team is at the forefront of driving growth and customer acquisition for LastPass. We are a data‑driven, results‑oriented group that thrives on innovation and collaboration. Working across paid media channels, we partner closely with sales, product, and analytics teams to deliver impactful campaigns that fuel our B2B and PLG motions. The team values creativity, experimentation, and continuous optimization to achieve measurable outcomes at scale. Responsibilities Develop and execute comprehensive paid media strategies to drive the growth of B2B Trials and Hand Raisers and acquisition across both B2B and B2C e‑commerce in multiple digital channels. Manage and optimize six‑figure cross‑channel budgets effectively to maximize ROI and achieve performance goals. Lead the media planning process, including audience targeting, channel selection, and budget allocation. Forecast performance and identify opportunities for scaling campaigns while maintaining profitability. Stay updated on industry trends, best practices, and new technologies to continuously improve campaign performance and efficiency. Provide regular reporting and analysis of campaign performance, highlighting key insights and recommendations for optimization. Implement machine learning for automated bidding and LTV. Qualifications Proven expertise and experience driving and managing paid media for a high‑volume B2B trial motion. Must have experience in both B2C e‑commerce and B2B SaaS. Advanced knowledge of third‑party bidding tools, predictive modeling, and real‑time bidding algorithms. Experience in digital marketing, with a focus on paid media management. Proven expertise in managing six‑figure cross‑channel budgets and delivering measurable results. Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc. Experience with SaaS (Software as a Service), PLG (Product‑Led Growth), and e‑commerce platforms. Demonstrated ability to develop and execute strategic media plans that drive business growth. Excellent analytical skills with the ability to interpret data, analyze trends, and draw actionable insights. Exceptional communication and leadership skills, with the ability to inspire and motivate teams to achieve goals. Detail‑oriented with a passion for continuous learning and improvement in the digital marketing space. Benefits Market‑leading password manager. High‑growth, collaborative environment with inclusive teams. Remote‑first culture. Competitive compensation. Flexible Paid Time Off policies, including quarterly Self‑Care Days and Volunteer Days. Parental leave. Comprehensive health coverage, including dependents. Home office setup support. LastPass Families free account for up to 5 members. Continuous learning and development opportunities, including an annual learning stipend. Peer‑to‑peer recognition through Motivosity. Employee Assistance Program for well‑being support. Remote work stipend to support your home office needs. Short‑Term or Remote‑Centric Work Arrangements for added flexibility. We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world. For all US based jobs please review our Applicant Privacy Notice. For all EU based jobs please review our Candidate Privacy Notice. Please review our CCPA Notice. Seniority Level Director Employment Type Full‑time Job Function Marketing and Sales Industries Computer and Network Security #J-18808-Ljbffr