Manager, Brand Communications

Please note:

- adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
- adidas offers a robust and progressive range of benefits, including: health and dental benefits, including prescription drug coverage, out of country coverage, short and long-term disability, basic life and AD&D insurance, and an Employee & Family Assistance Program. Employees are able to enroll in adidas’ Retirement Savings Plan with employer match. Qualifying employees are eligible for our education assistance program and fitness reimbursement program
- Employees are eligible to earn an annual bonus based on both company and personal performance. We recognize the commitment of our employees by increasing vacation time with length of service. We also offer Service Awards & Service Time Off during milestone years, paid bereavement leave, and parental leave top-up to eligible employees.
- This is a fully remote role open to anywhere in Canada.
- Though our teammates hail from all corners of the world, our working language is English.

PURPOSE:

- To ensure perfect planning and execution of the Outdoor Category Brand Marketing plans in Canada for designated categories and/or partnerships. Serve as the primary day-to-day lead for key internal programs and external agency partners that extend across Category and Brand initiatives.

KEY RESPONSIBILITIES (FUNCTIONAL):

- Lead in strategic communications planning phase for the Outdoor category in close collaboration with the Sr. Manager, NAM Brand Communications and the BU Merchandising lead(s).
- Lead the overall planning and execution brand marketing initiatives for the Outdoor category in Canada including: brand communications and events, public relations, media planning, wholesale/trade marketing, retail/DTC marketing, digital marketing and Sports Marketing.
- Maintain a deep operational relationship with Merchandising leads/teams to ensure full coordination of brand activities and compliance with brand activation calendar
- Develop seasonal calendars to drive awareness of Terrex and support key product launches.
- Lead in the development and communication of strategic planning, calendar and tool kit preparation. Responsible to brief/drive coordination with key commercial stakeholders in DTC, Ecomm, Wholesale.
- Responsible to brief NAM media & digital activation teams to create brand media & performance media plans, work with them on the creation of performance media strategy & creative (assets for paid search, paid social, CRM,.ca and adidas app)
- Responsible for the daily management of internal and external resources (agencies/ vendors) in campaign briefing and execution
- Maintain close strategic ties with US and Global category counterparts to inform global asset creation ensuring all local BU needs are met
- Work with Trade, DTC and Digital teams to adapt and align on localized tools. Provide all final tools for execution across all channels.Where necessary, lead in creation of tool kits to support local BU priorities in close partnership with US/Global colleagues.
- Respond to sponsorship and product seeding requests
- Participate in brand/ category presentations (SMM, prelines, etc) as required, assisting in presentation development
- Manage the Brand Experience Representative program in market to maximize brand awareness and drive traffic to own Retail, including strategy creation and demo product management
- Develop, coordinate and manage all purchase orders, invoices and necessary documentation for finance sign off on all budgeted programs. File and manage all documentation for future reference
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.
- In partnership with the merchandising and trade marketing teams, lead seasonal changeover of marketing collateral in adidas showrooms, lobbies and meeting rooms to ensure consistent brand messaging at all times.
- Working with PR firm, establish a base of editors and stylists for product placement. Determine a strategy around influencers and continue to monitor and measure ongoing success, adjusting when required
- Coordinate the collection of all media coverage with communication to appropriate adidas team members, Sales, Finance and SLT/ELT
- Develop North American and Global PR contacts to ensure collaboration and information flow for the development of Canadian programs
- Collaborate with Sports Marketing and team on all brand events, coordinating and providing clear direction for final execution
- Working with Sr. Digital and Brand Media Manager, develop and manage local category digital strategy and executions
- Maintain a deep operational relationship with U.S. Communication Category leads, Global Brand Communications and channel heads to ensure full coordination with brand activation calendar.
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