Director of Demand Generation

**What you'll do**: - Lead the development and execution of customer acquisition strategies to drive revenue growth and meet business objectives - Manage a team of direct reports, providing guidance, mentorship, and performance management to achieve departmental goals - Utilize data-driven insights to optimize marketing campaigns and channels, focusing on maximizing ROI and customer acquisition efficiency - Collaborate with internal teams, including creative, product, and sales development representatives (SDRs), to align acquisition efforts with overall business strategies - Own channels like paid search, meta, podcasts, organic, and others with and through a team - Oversee the setup and maintenance of data models and systems to track and analyze customer acquisition performance - Stay up to date on emerging trends and best practices in digital and offline marketing channels, including search, social, and other relevant platforms - Drive website revenue by implementing SEO strategies, conducting A/B testing, and optimizing the user experience to increase conversion rates - Analyze and interpret key metrics related to website performance, user behavior, and conversion funnels, providing actionable insights to improve results - Collaborate with product teams to enhance website functionality and usability, with a focus on optimizing the customer journey and driving conversions **What we look for**: - 8+ years of digital marketing experience, preferably at high-growth B2B SaaS companies - At least 3 years in direct management positions - Strong analytical skills with the ability to interpret complex data sets and derive actionable insights - Accomplished in both digital and offline marketing channels, including search, social, and other relevant platforms - Expert in optimization requirements at the different stages of the funnel, full-funnel performance marketing, and growth levers (acquisition, adoption/activation, monetization, retention) - Deep understanding of marketing attribution models and experience in setting up and managing data models and systems - Ability to analyze and interpret financial and performance metrics - Expert in website optimization techniques, including SEO, A/B testing, and conversion rate optimization - Strong communication and leadership skills, with the ability to collaborate effectively with cross-functional teams and drive results **Benefits & Perks**: Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, we offer: - Choice of medical, dental, and vision insurance plans for you and your family - Flexible paid time off and 10+ holidays per year - A stipend to upgrade your home office for fully-remote roles - 401k for US-based employees - EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status._ **About EvenUp**: EvenUp is a venture-backed generative AI startup that ensures injury victims are awarded the full value of their claims, expanding the $100B+ in awards granted to injury victims each year. Every year, the legal system has made it difficult for millions of ordinary people to seek justice, especially for folks without means or who come from underrepresented backgrounds. Our vision is to help these injury victims get the justice they deserve, irrespective of their income, demographics, or the quality of their legal representation. EvenUp operates across a variety of personal injury cases, including motor vehicle accidents and negligence claims. Our ML-driven software empowers attorneys to accurately assess the value of these cases by doing a core part of their workflow (legal drafting), enabling them to secure larger settlements in record time. As EvenUp evaluates more cases, our proprietary data grows, enhancing the precision of our predictions and delivering more value to both attorneys and victims alike. We are one of the fastest growing startups ($0 to $10M in ARR in