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Demand Generation Specialist

3 weeks ago

Vancouver, Canada Pagefreezer Full time

**Are you the new Demand Generation Specialist at Pagefreezer?**
**What we do and why**:

- No one can ignore the internet these days—and a lot of great things are happening online—but we also know that online harms are damaging many individuals, communities, and organizations. It's Pagefreezer's vision to make the Internet a safer place by delivering solutions that transform how people protect integrity online, ensuring accountability, and enabling the pursuit of justice.
- Pagefreezer simplifies compliance and litigation by automatically archiving websites, social media, mobile text messages, and enterprise collaboration platforms for every stage of the information governance lifecycle. We enable organizations to create and share defensible records of their data, quickly and easily in our dashboard, in real-time—every like, share, edit, and deletion.

**What's special about us**:

- Our compensation is comprehensive, competitive, and can include benefits like extended health insurance, a $600 Lifestyle Spending Account, a $1000 annual learning budget, a Tax-Free Savings Account and a matching Retirement Savings Plan and paid time off, if you're in Canada.
- Not in Canada? We'll create a compensation package you're excited about together.
- Our employees' priorities matter. Career growth? Balancing work and life? Growing your own side-hustle? Helping you live your best life is #goals.
- and you'll be helping us accelerate even faster. Come join a sustainably profitable, small company and see the impact of your work.

**What our Demand Generation Specialists do**:

- Executing marketing and lead generation campaigns to fill the Government and SMB vertical pipeline, with the goal of creating new sales.
- Nurture leads through the marketing funnel ensuring that leaks within the funnel are identified and addressed.
- Manage all the details related to campaigns, including coordination, communication, management of deadlines and deliverables with both internal and external parties according to scope and budget.
- Review, analyze, and improve campaign ROI.
- Collaborate with Marketing and Sales team members to grow, qualify, and prioritize lead pipeline and create materials and messaging to use for campaigns and events.
- Maintain our social media accounts to increase reach, promote Pagefreezer, and coordinate social media initiatives with key internal and external stakeholders
- Participate in the creation of marketing assets such as landing pages, blog content, whitepapers, and e-books to generate leads
- Contribute to copy editing, SDR scripting, publishing blog posts, and reporting and analytics as needed.

**What makes you a great fit**:

- 2+ years of experience in a B2B SaaS Marketing role generating demand for a product with a shorter sales cycle.
- Proven experience with lead nurturing.
- Comfortable managing lead data in spreadsheets, CRMs, and other tools.
- Experience conducting research to find new marketing opportunities.
- Ability to organize multiple projects on the go while meeting deadlines, budgets and expectations
- Can seamlessly transition from high-level creative brainstorming to conducting and analyzing experiments
- A keen eye for details, ensuring that all the boxes are checked and everyone is informed
- Confident communication skills - both written and verbal - can communicate complex ideas clearly to various audiences
- Adept marketing writing skills, with experience creating copy and copy editing for various mediums
- Confident user of the tools we use or similar, like HubspotCRM, Hubspot Marketing Suite, Google Workspace, Excel, and common social media tools
- Able to work 40 hours a week and authorized to work in Canada (anywhere in Canada works for us (except Quebec))

**Sound interesting? Time to apply**

**Salary**: $65,000.00-$80,000.00 per year