Demand Generation Manager, Amer

1 week ago

Vancouver, Canada Boomi Careers Page Full time

**About Boomi and What Makes Us Special**

Boomi is looking for an expert demand marketer, to execute a program of multi-channel digital demand generation campaigns across the America's region, to engage our prospects and customers through the entire buyer's journey, capturing new contacts, nurturing and converting them to pipeline opportunities and revenue. Most campaigns will utilize global content and campaigns, supplemented with locally developed campaigns to ensure pipeline targets are met.

Reporting into the AMER Marketing Director, this role will work extremely closely with the local SDR team, monitoring inbound lead flow and managing a calendar of outbound sales plays driven through the BDR team. The role will also work closely with regional field & partner marketing, and global marketing counterparts.

**This role is based in Vancouver, BC.**

**Key Responsibilities**
- Manage regional digital marketing programs, working closely with the global digital center of excellence.
- Collaborate with the Regional SDR team to drive outbound campaigns and effective inbound lead follow up.
- Working with marketing operations, determine appropriate metrics to measure the effectiveness of campaigns and the most effective channels.
- Collaborate with field marketing, sales management, and marketing operations to track and report on EMEA opportunity and pipeline generation against the regional targets.

**Experience & Skills**:

- A minimum of 3-5 years' experience in a regional/field-based marketing program manager role.
- Excellent understanding of segmentation methodologies and how to use data to drive marketing demand.
- Experience with Marketing/Sales automation systems is essential, ideally 4 years in Marketo and SFDC, along with a good understanding of MarTech landscape.

Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

**Be Bold. Be You. Be Boomi.** We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.

All employment decisions are based on business needs, job requirements, and individual qualifications.

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