Demand Generation Manager

1 week ago

Vancouver, Canada Marble Financial Full time

We're Marble, an innovative and forward-thinking company in Financial Technology Wellness Solutions. Working at Marble is more than just a job; it's an experience that thrives on creativity, collaboration and accountability. We're a company that believes in the power of growth and learning. Our open-door policy facilitates a path for all employees while our cross functional teams help us learn from each other's successes as well

**Responsibilities**:

- Develop and implement demand-generation strategies and campaigns
- Work closely with the sales and marketing teams to align efforts and drive revenue
- Use data and analytics to measure and improve the performance of demand-generation efforts
- Develop and maintain relationships with partners, influencers, and other stakeholders
- Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
- Monitor industry trends and stay up-to-date on new technologies and techniques
- Conduct market and customer research to identify opportunities and challenges
- Create and manage demand generation budgets and forecasts
- Measure and report on the success of demand-generation campaigns, using metrics such as leads, conversions, and revenue
- Identify and resolve challenges and conflicts within the demand generation process
- Provide training and support to team members on demand generation best practices and tools
- Attend industry events and conferences to build relationships and promote the company

**Qualifications**:

- 5-7 years of experience in demand generation or a related field
- Proficients in Meta, Google, and other major ad platforms
- Proficiency in marketing automation and CRM software
- Knowledge of Zapier integrations
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Knowledge of sales techniques and strategies
- Excellent communication and collaboration skills
- Ability to prioritize and manage multiple tasks and projects
- Strong problem-solving and decision-making skills
- Flexibility and adaptability to change
- A desire to learn and grow in the demand generation field
- Bachelor’s degree in marketing or related field
- Knowledge of data analysis and visualization tools, such as Looker Studio, is a plus.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Paid time off
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

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