Vp Demand Generation

1 week ago

Vancouver, Canada Tipalti Full time

**Responsibilities** - Lead overall inbound and outbound demand generation and sales funnel development activities; implement high-impact strategic campaigns and tactical marketing programs across our key geographies, verticals, and partners. - Partner with sales leadership to build demand generation strategies that closely align with sales strategy, vision and GTM team KPIs. - Build close relationships with brand and creative leaders to align branding strategies with demand generation goals and objectives. - Strategically align with the product team to define go-to-market strategies, buyer personas, value proposition, messaging, and content requirements. - Champion a structured, organized and data-oriented approach to demand generation. Build forecasts, dashboards and other tools to effectively track performance and ROI. Build comprehensive reporting metrics and advise on the effectiveness and future direction of lead generation marketing campaigns and expenditure. - Lead and mentor a team across multiple geographies. Provide your team with opportunities for professional growth and development. **Requirements**: - Extensive experience within the demand generation space within high-velocity B2B SaaS businesses. - A detailed understanding of the needs of the mid-market customer and the ability to build a demand generation strategy that is aligned with these requirements. - A commitment to getting the job done; you will be able to move with urgency to deliver results at pace and scale. Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation. But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently. Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player Our culture ensures everyone checks their egos at the door and stands ready to reach success together. We also dedicate ourselves to diversity and equal opportunity for all.

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