Marketing Community

7 days ago


Montréal, Canada ZED Digital Full time

**Marketing Community & Channel Strategist**:
**Job Title**
Marketing Community & Channel Strategist

**Department**
Marketing

**Location**
Montreal

**Reports To**
Head of Marketing

**Level**
Mid-Level (2-4 years experience)

**Position Summary**:

**QUALIFICATIONS**:

- 2-4 years of experience in B2B marketing, preferably in tech, mobility, or SaaS sectors
- Degree in Journalism, Communications, Marketing, or a related field
- Strong copywriting and editorial skills — able to tailor messaging for multiple audiences
- Experience with social media tools (LinkedIn, Sprout, Hootsuite), CMS (WordPress), and basic design (Canva, Adobe Suite)
- Hands-on experience with paid channel execution, targeting, and performance reporting
- Comfortable interpreting analytics and using data to inform content/channel decisions

**RESPONSIBILITIES**:
**Content Creation & Storytelling**
- Develop and manage a strategic content calendar that supports brand awareness, lead gen, and client engagement goals
- Identify and amplify customer success stories, company milestones, and executive thought leadership

**Website & Channel Management**
- Manage and update the company website (WordPress or equivalent CMS)
- Collaborate with design/development teams to optimize UX and SEO
- Own our LinkedIn strategy — grow followers, boost engagement, and amplify key messages

**Paid & Organic Channel Strategy**
- Plan and execute paid campaigns across LinkedIn, Google, and other relevant B2B channels
- Develop segmentation and retargeting strategies to increase campaign efficiency
- Track performance metrics (CTR, CPL, ROAS) and optimize campaigns accordingly

**Community Building & Recognition**
- Cultivate a strong online presence through social listening, community engagement, and response strategies
- Identify and manage submissions for industry awards, speaking opportunities, and media coverage
- Partner with internal stakeholders to drive employee advocacy and brand evangelism

**APPLICATION INSTRUCTIONS - HOW TO APPLY FOR THIS JOB**:


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