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Communications and Marketing Manager
2 weeks ago
Reporting to the Sr. Director of Marketing & Innovation, the Communication & Marketing Manager will lead all communication & marketing channels, internal and external, and designs the marketing strategies to reach all customers (B2B and B2C).
At the crossroads between product launches, marketing management and communication activities, the Communication & Marketing Manager will work closely with all departments to develop tools that meet the needs of the company and operation teams. The role will lead a Marketing & Digital Specialist Eastern Canada to maximize the value of the portfolio of more than 1,000 locations across Canada.
**Role and responsabilities**:
- Develop marketing and communication strategies to increase brand awareness and client - customer loyalty
- Develop and implement general communications for both internal and external purposes to engage clients (BtoB) and customers (BtoC)
- Collaborate with other departments to ensure marketing and communication need are designed to support the overall vision and tone of the brand
- Lead corporate PR strategy and execution, communicating plans internally, and securing leadership approvals with the support of the PR agency
- Write, develop, and manage and guide proactive corporate and brand PR announcements, launches, and narratives specific to Canada
- Lead content development processes, including developing engaging communications products (e.g., short video, newsletter, website, social media content, press release, advertisements etc.)
- Develop an efficient communication plan, pricing strategy and customer target mapping with the operations team
- Support regional marketing and sales teams across Canada in building their regional marketing plan and in conducting negotiations with their clients
- Identify partnership opportunities with innovative players in mobility, events, tourism and Smart Cities to expand the e-commerce ecosystem and advance the mobility offers on popular mobile apps in Canada
- Develop, plan and implement paid media campaigns on Google Ads, LinkedIn, and other acquisition channels
- Analyze performance data (campaign results, lead conversions, MQL and Opportunities by lead sources, CPL, traffic, etc.) to help shape future marketing strategies
**Professional Qualifications**:
- Minimum of two (2) years of experience in leading a winning marketing team;
- Successful track record leading teams, implementing change and developing people;
- Fluency in English and preferably bilingual English - French
- Experience with digital marketing industry, agencies and channels
- Experience developing and managing channel strategy and budgets
- Experience collaborating and communicating with cross-functional partners
- Demonstrated track record of prior success in launching new products and developing/executing on marketing plans.
Additional pay:
- Bonus pay
**Benefits**:
- Dental care
- Extended health care
- Paid time off
- Vision care
Schedule:
- Day shift
