Marketing Communications Coordinator

Ontario is home to some of the most breathtaking resort destinations in the country, from cozy lakeside cabins to luxurious all-season lodges. At Resorts of Ontario, we’ve been helping travellers discover these hidden gems for over 80 years. As a not-for-profit association, we represent more than 100 independent resort properties across the province, promoting them through strategic marketing, storytelling, and partnerships that make an impact. We’re on the lookout for a Marketing & Communications Co-ordinator who’s ready to roll up their sleeves and help us amplify the voice of Ontario’s resort community. If you’re creative, organized, and passionate about travel, tourism, and great storytelling, this could be your chance to help shape the way people experience Ontario, one resort stay at a time. **About the Role** We're looking for a Marketing & Communications Co-ordinator to support and grow our marketing initiatives from digital campaigns and content creation to media relations and promotional events. Reporting to the Executive Director and partnering closely with our Marketing & Communications Manager, you’ll work closely with resort partners, tourism boards, and media contacts to showcase Ontario’s most memorable resort experiences. This is a dynamic, hands-on role where your ideas and creativity will shape how people discover and engage with Ontario’s resort destinations. **What You'll Be Doing** Brand, Digital & Digital Media - Support the development and implementation of Resorts of Ontario’s brand strategy helping shape a cohesive, compelling identity across all platforms and campaigns - Create, schedule, and manage engaging content across social media (Instagram, Facebook, youtube, LinkedIn) that aligns with our brand voice - Run seasonal campaigns (e.g. "Fall Getaways", "Winter Adventures") and monitor performance using analytics tools - Update and maintain web content in WordPress, optimizing for SEO and accessibility - Use Google Business tools to support resort visibility and brand consistency Content Creation & Communications - Draft press releases, resort features, and member updates (e.g. spotlighting new resort amenities or events) - Help design promotional materials using Adobe Creative Suite (e.g. digital banners, event posters, member toolkits) * Media & PR Support - Coordinate with media outlets to pitch stories and manage inquiries - Build and maintain a media contact list; track coverage and press activity - Assist in organizing photo opportunities, media events, familiarization trips, and on-site resort visits * Event & Campaign Support - Assist with trade shows and seasonal marketing campaigns, including logistics, promotion, and reporting - Work with partners to execute initiatives like hallmark holiday promotions and seasonal vacation packages * Research & Administration - Stay up-to-date on travel trends, competitor activity, and new marketing tools - Compile performance data and campaign metrics to evaluate effectiveness and inform future strategies - Keep internal calendars, marketing assets, and media kits organized and current - Any other tasks assigned from time to time. * **What You'll Bring** Required Skills & Qualifications - Degree or diploma in Communications, Marketing, Public Relations, or a related field (or equivalent experience) - 1-3 years of experience in a similar marketing or communications role - Experience managing social media accounts and running campaigns - Proficiency with WordPress, Google Business tools, and Adobe Creative Suite (Photoshop, InDesign, Illustrator) - Basic knowledge of SEO, metadata, and digital accessibility principles - Confident project manager, organized, deadline-driven, and detail-oriented - Self-starter who works well independently, comfortable managing multiple priorities, meeting deadlines, and taking initiative without close supervision - Valid driver’s license and access to a vehicle (occasional travel to member resorts) Bonus Points For - Familiarity with the tourism or hospitality industry - Working knowledge of HTML, CMS and CRM platforms - Experience creating content calendars or using social media schedulers (e.g. Hootsuite, Buffer) - Comfort working independently in a fast-paced, remote-friendly environment Why Join Resorts of Ontario? - Contribute to the growth of one of Ontario’s most cherished industries; tourism. - Connect with passionate resort owners, tourism pros, and marketing experts. - Flex your creativity with real campaigns, not just busywork. - Work in a supportive, people-first environment that values flexibility and autonomy. Accessibility & Inclusion Pay: Up to $5,000.00 per month Schedule: - Monday to Friday **Education**: - Bachelor's Degree (preferred) **Experience**: - Marketing: 3 years (preferred) Licence/Certification: - Driving Licence (required) Work Location: Hybrid remote in Orillia, ON L3V 6C7