Lifecycle Marketing Specialist

7 days ago

Toronto, Canada T6 Talent Partners Full time

**About Us**

Wahi is a digital real estate platform that uses state-of-the-art tools and best-in-class realtors to bring control, choice and confidence to consumers on their real estate journey. Wahi's mission is to reclaim real estate for Canadians by providing a better way to buy and sell real estate, on their terms.

We are looking for our first Lifecycle Marketing Specialist to the create exceptional customer experiences, with a focus on nurturing leads as a key revenue driver for our digital real estate platform

If you're passionate about building, scaling and automation this might be your next opportunity

Please note, the Wahi team is a truly Hybrid team, we are in the office (Spadina and Adelaide two days each week).

**What you will do in this role**:

- ** Automation Architect**:Implement and optimize cross-channel marketing automation workflows, ensuring a cohesive and personalized journey for users, from initial interest to transaction completion.
- ** Collaboration Extraordinaire**: Collaborate closely with Marketing, Product, and Customer Success teams to maintain consistent and personalized messaging across all digital touchpoints.
- Stay informed about industry trends, best practices, and emerging technologies in multi-channel marketing to continually innovate and refine customer lifecycle strategies.
- Ensure compliance with real estate, privacy and anti-spam regulations, staying current with changes in legislation impacting the digital real estate industry and lifecycle marketing practices.
- Assist in miscellaneous marketing projects, initiatives, or campaigns, bringing your creativity to the table whenever needed.
- Collaborate with cross-functional teams on various initiatives to contribute to the overall success of Wahi.

**About You**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in planning and executing customer journey maps, tracks, and triggers
- A self-starter who is comfortable taking initiative to get things done in a fast-paced environment.
- Experience in executing plans, meeting deadlines and operating in an agile/sprint environment while managing competing tasks and prioritizing accordingly
- Strong analytical skills, with the ability to derive actionable insights from data.
- Excellent written and verbal communication skills, understanding the nuances of customer communication in the digital real estate sector, particularly in lead nurturing.
- Detail-oriented with a commitment to delivering high-quality, error-free work.
- Experience in the real estate or property tech industry is a plus.

Salary listed is base, there is also a bonus and LTIP (after a year) with this role.

An inclusive working environment and a vibrant company culture are at the heart of Wahi.

Wahi an equal opportunity employer strongly committed to diversity and inclusion. We currently employ a hybrid work model (our offices are at Spadina & Adelaide) to offer our team flexibility to accomplish their best work. Join us and build something incredible

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