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Marketing Specialist, Lifecycle Marketing
2 weeks ago
LEARN, DEVELOP AND GROW - WITH RELIANCE
By joining Reliance as a Marketing Specialist, Lifecycle Marketing, you become part of an organization that is committed to delivering exceptional experiences for our customers and will support you to be your best.
What will you do?
Developing, executing, and optimizing CRM strategy, planning, execution, reporting, optimization, and process at Reliance to drive campaign and business results, including:
- Developing and maintaining in-depth knowledge of Reliance, including category, product knowledge and competitive landscape
- Staying current on trends and best practices in lifecycle and channel marketing, advising team and implementing these accordingly
- Developing and managing detailed offer matrices with quality control measures and attention to detail
- Standardizing an approach to CRM for Reliance to bring efficiencies to campaign planning, strategy, execution, reporting and optimizing process. Developing a process and templates that account for the role of all internal stakeholders.
- Overseeing all aspects of CRM opportunities through to final execution on time and on budget. This could include research, campaign design, liaising with cross functional groups and data owners, and detailed follow-up with appropriate team members
- Working collaboratively with the Customer Experience team to create a seamless customer journey across all products and services
- Helping to launch and integrate new communications channels into our marketing strategies
- Proposing or evaluating CRM creative and copy as an element of a larger campaign
- Communicating the implementation of CRM initiatives and campaigns to internal and external stakeholders
- Processing and tracking of project estimates and invoices within Budget Control Report and identifying opportunities for cost savings
- Development of weekly status reports
- Other duties as assigned
Tracking, Reporting and Optimizing
In collaboration with data analyst and agency, proactively reporting on and optimizing CRM to deliver results.
- Developing and executing standardized KPIs, benchmarks, ROI projection, measurement plans, and templates, defining appropriate intervals for reporting
- Ongoing monitoring, tracking, and analyzing delivery of plans and objectives for business to ensure effectiveness; working with the agency and analyst to produce reports, identifying opportunities, tracking efficiencies, and providing input into analysis and recommendations for planning and programs
- Works with key stakeholders, to ensure detailed KPI tracking is implemented for every campaign, ensuring that web, organic social, paid media, and CRM are working together to track conversions, funnels, and goals/objectives
- Proactively uncovers insights that can lead to campaign and creative optimizations
- Creating and optimizing over time segmentation and personalization strategies
- Designing and executing an A/B testing agenda to understand and enhance marketing effectiveness
What do we offer?
- A generous compensation plan consisting of base and bonuses
- A comprehensive benefits package and group savings plan
- Ongoing leadership, training, and support
- Cross-functional career opportunities
- Constant internal promotional opportunities
- Individualized career progression plans
What do you bring?
- Completion of a degree in a related field
- Minimum 2-4 years of related experience
- Knowledge of legal and regulatory requirements relating to social media and web communications, including privacy legislation
- Communications methods and practices, design, layout processes
- Ad Agency experience is an asset
Why Reliance?
Headquartered in Toronto, Reliance is the industry leader in providing home comfort solutions to over 1.9 million customers across North America. Reliance provides reliable home heating, cooling, hot water, water purification, electrical, plumbing & Smart Home products & services.
Each day, our Team Members are dedicated and focused on delivering an outstanding customer experience, developing top talent and giving back to the communities where we live and work. Reliance is an $900 million business with over 2,400 Team Members and growing We are proud to be recognized by Waterstone Human Capital Ltd. as Canada's 10 Most Admired Corporate Cultures.
