Digital Marketing Specialist

Appleby College currently has a challenging opportunity for a:
**Digital Marketing Specialist**

**Full-time**

**WELCOME TO APPLEBY COLLEGE**
- Our mission is to educate and enable our students to become leaders of character, major contributors to, and valued representatives of their local, national, and international communities.

At Appleby College, we inspire our 770 students in grades 7 to 12 to pursue their individual passions through an internationally recognized and innovative academic, co-curricular, experiential, and boarding life programme that has been founded on the school’s eight Pillars of Strength: Pursue Scholarship, Think Creatively, Engage Globally, Grow Experientially, Discover Self, Embrace Wellbeing, Practice Leadership, and Build Community.

Appleby’s model of educational excellence enables and encourages our students to learn and discover independently and collaboratively, both inside and outside of the classroom.

**OUR TEAM**
- Our team is highly engaged and committed to excellence in education. Working at Appleby means that you value integrity and are committed to learning and professional development. Our exceptional team is the reason we provide an outstanding educational experience to our students. Appleby’s foundation for success is attracting and retaining employees who thrive in our dynamic culture that recognizes individual strengths and talents.

Breadth, excellence, innovation and caring - this is what defines the essence of the Appleby College team.

**THE ROLE**
- Design, execute and measure high impact digital marketing campaigns that support the school’s objectives brand positioning, Mission and Pillars
- Leverage analytical tools/techniques and data such as but not limited to Google AdWords, Google Analytics, and Adobe Analytics, to continuously improve campaign design and delivery and enhance ROI.
- Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
- Develop conversion optimization strategies with the aim of improving efficiency in the school’s digital marketing
- Implement tracking and tagging of all marketing initiatives
- Report on key metrics, analyze and interpret trends and provide actionable insights based on available analytics data
- Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
- Spot opportunities to try innovative new methodologies and improve the analytical procedure
- Work daily with analytical software including but not limited to Google AdWords, Google Analytics, Adobe Analytics, and more
- Develop the digital content strategy for the school through digital creative (video, photo, etc.) that engages key stakeholders within the Appleby community (students, employees, alumni and parents)
- Ensure digital content is consistent with the School’s Vision, Mission and Pillars and that Appleby’s brand strategy is consistently applied across all digital assets
- Collaborate with stakeholders and external web hosting partners to assist with the creation and updating of the website on a continuous basis
- Provide recommendations on site design, layout and navigation in order to ensure an optimum user experience
- Support the development of the website through the development of content and code
- Provide input into the design and development of Appleby’s social media strategy
- Provide digital asset creation support as required

**WHAT YOU BRING**
- Proven experience in digital marketing
- Experience in corporate branding, layout, colour theory and typography
- Ability to create digital video content utilizing codecs formats
- Familiarity with campaigns creation
- Knowledge of SQL and SAS; databases and data structures; vendors and file format requirements; Python, Azure, Hadoop
- Good understanding of web technologies
- Previous experience with web analysis tools
- Experience with reporting and dashboarding tools
- Knowledge of Adobe Analytics and Adobe Dynamic Tag Management; A/B testing tools such as Optimizely and Visual Website Optimizer; best practices for search engine optimization (SEO); marketing automation tools: Salesforce Marketing Cloud, Adobe Campaign, Marketo; social media analysis tools: Netbase, Brandwatch
- Proficiency with Adobe Premiere, Photoshop, Illustrator, After Effects and other relevant design tools.
- Strong technical knowledge of web design and development including XML, HTML, JSTL, Flash, CSS and JavaScript
- Knowledge of Animate CC is an asset

**WHAT WE OFFER**
- Competitive compensation package that includes a group benefits plan
- Located on a 60-acre campus on the shores of Lake Ontario
- Outstanding professional development opportunities including tuition subsidies, faculty travel grants, cultural learning trips and mentoring
- Active engagement in community involvement

**INTERESTED IN JOINING OUR TEAM?**
- If you or someone you know wants to join