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Digital Marketing Specialist

2 weeks ago

Oakville, Canada Horizon Measurements Full time

**Marketing Specialist**

**Company Description**:
At Horizon Measurement Solutions Inc., we are a dynamic and innovative **[industry/niche] **company dedicated to delivering exceptional products/services to our customers. We pride ourselves on our commitment to excellence and our forward-thinking approach to marketing. As a Marketing Specialist, you will play a vital role in developing and implementing digital strategies that will elevate our brand and engage our target audience.

**Responsibilities**:

- Create and maintain engaging, user-friendly websites that align with our brand and effectively communicate our value proposition.
- Manage and optimize social media platforms, creating compelling content and engaging with our online community to enhance brand awareness and foster customer loyalty.
- Collaborate with internal teams and external agencies to develop compelling content, graphics, and videos for digital marketing campaigns.
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Monitor and analyze digital marketing performance metrics, providing regular reports and insights to improve campaign effectiveness.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, implementing innovative strategies to achieve marketing objectives.
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital marketing channels.
- Maintain a strong focus on analytics and data-driven decision-making, continuously refining strategies to drive positive ROI.

**Requirements**:

- Bachelor's degree in marketing, communications, or a related field.
- Proven experience as a digital marketing specialist or a similar role.
- Strong knowledge of website management platforms (e.g., WordPress, Drupal) and content management systems.
- Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and social media management tools.
- Solid understanding of SEO best practices, keyword research, and Google Analytics.
- Creative mindset with excellent written and verbal communication skills.
- Strong analytical abilities with the ability to interpret data and generate actionable insights.
- Detail-oriented with exceptional organizational and project management skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

**How to Apply**:
Horizon Measurements

Ability to commute/relocate:

- Oakville, ON L6J 7W5: reliably commute or plan to relocate before starting work (required)

**Education**:

- Secondary School (preferred)

Work Location: Hybrid remote in Oakville, ON L6J 7W5