Content Writer

1 week ago

Calgary, Canada SunMETA Group Full time

**Content Writer**

Learn, work, be informed at the SunMETA Group. Be part of a professional, competent, and engaging Team

SunMETA Group is the parent company for domestic and international initiatives in the education field.

This position is in the Marketing Department in Calgary and will work with a collegial, fun and supportive team

**The Opportunity**

We are looking for a talented, creative, forward-thinking & organized Content Writer to join our content team. We are a leading private college offering diploma programs in the business, health, hospitality, legal and technology fields, providing both on-campus and online learning experiences.

You will enjoy and excel in this position if you are an exceptional writer; creative and think outside the box but thrive in the details; a self-starter who enjoys turning around content quickly from ideation to execution while working on multiple projects.

**Key Responsibilities**:

- Write and develop content for a variety of channels, including but not limited to website, blog, social media, video and print
- Develop written content for paid ads that convert
- Produce well-researched content, including gathering information from a variety of internal and external sources.
- Work collaboratively on compelling brand stories and creating copy that helps shape a consistent brand experience across all channels
- Analyze content performance and report on necessary adjustments and pivots for social media channel performance
- Build meaningful connections with community members through dialog and messaging
- Moderate user-generated content and messages appropriately, based on College and community policies
- Work with the team to create and implement social media marketing plan
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage College reputation, coordinate promotions, and increase reach

**Qualifications and Experience**:

- Bachelor’s degree in English, Journalism, Communication, Marketing, or related field
- Minimum of 2 - 3 years’ work experience creating written content for digital marketing and social media
- Excellent written skills, including grammar and proofreading
- Strong organizational and verbal communication skills
- Understanding of SEO best practices and how to optimize content for search engines
- A self starter who can work on multiple projects with different objectives simultaneously and meet set deadlines
- Experience in producing copy for digital and traditional marketing channels
- Portfolio of written work required

Pre-employment requirement: Successful applicants will be required to provide proof of qualifications and a portfolio of previous work.

**Type**: Full-time

**No Phone calls please. Only those selected for an interview will be contacted.**

**Applicants must submit the skills assessments to be eligible for interview selection.**

**Salary**: $46,000.00-$54,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
- On-site parking

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Content Writing: 3 years (preferred)

Work Location: One location

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