Trade Marketing Specialist, Saucony Canada
4 days ago
**General Function**:
Reporting to the Canadian Marketing Manager the
**Primary Duties**:
**_Wholesale Activation (70%)_**
- Work with internal and external resources to assist with the development and management of the brands various seasonal marketing strategies, programs, and assets; and continuously measure the effectiveness of those strategies and programs.
- Work alongside Saucony sales rep force in regional markets and assist in executing the strategic growth plan for our Lighthouse/Tier 0 Specialty accounts.
- Help create ideal in-store environment based on global merchandising guidelines in key accounts. Secure best placement and visibility for point of sale assets and ensure in-store assets align with global calendar.
- Maintain digital asset database of brand marketing materials and coordinate marketing asset production to the Saucony wholesale channel
- Maintain Saucony retail partner digital calendar and paid social programs for seasonal launches.
- Maintain brand page assets, merchandizing, updating and asset creation as needed by the seasonal product launch calendar in wholesale channel, as directed by key account managers.
- Work with internal DTC team on content calendars, product launch initiatives and asset delivery.
- Own dealer employee training platform and motivation initiatives, creating advocates of the Saucony brand.
- Attend occasional events, supporting retailers and brand initiatives with event pop-ups throughout the Ontario region.
**_ Marketing Operations (30%)_**
- Broadcast monthly post-mortem reports to implement learnings into marketing strategy and programming on a continual basis considering that sell-through of Saucony products is the measure of success.
- Fulfilling media/pr requests and agency and evaluating seeding / partnership opportunities.
- Submitting creative briefs to graphic design for regional design needs and wholesale production / installation of marketing materials.
- Inventorying marketing samples and managing marketing storage room and shipping product as needed.
- Updating seasonal showroom graphics.
- Other duties as assigned.
**Knowledge, Skills and Abilities Required**:
- Passionate about running and footwear industry
- Residency in the Greater Toronto Area and access to a reliable vehicle and valid drivers license and to attend hybrid office arrangement.
- Ability to lift 50 pounds / set up tents / event & marketing materials etc.
- Experience with MS Office Suite and Adobe Creative Suite
- Experience in managing corporate / brand social media accounts and accompanying analytical / reporting tools
- Familiarity with content production software, editing tools and creator social platforms
- Keen interest to learn, be solution-oriented, self-motivated
- Data driven, communicates with impact and strong organizational abilities
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