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Shopper Marketing Specialist
2 weeks ago
Job Description:
At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.
Reporting to the Manager, Shopper Marketing - ONT our Shopper Marketing Specialist will own the execution of Shopper Marketing programs and activities that will meet and exceed the needs of our customers and their shoppers across the various channels in Ontario.
**Responsibilities**:
- Develop scalable business solutions and programming to convert shoppers to purchase, deliver against customer needs and drive growth in our portfolio across Canada.
- Demonstrate an understanding of customer strategies, consumer insights and shopper insights to develop innovative shopper marketing programs.
- Work collaboratively with our internal partners (sales, marketing, insights, creative studio) and our shopper marketing agencies.
- Collaborate with the Sales Strategy and Category Management team to set each other up for success and to gain efficiencies.
- Partner with Shopper Insights to understand results of programs and continuously find areas for improvement to achieve higher return on investment.
**Qualifications**:
Education
- University Education
Experience
- Minimum 2-3 years of experience in CPG / Beverage Alcohol - sales, customer/trade marketing, brand marketing.
- Demonstrate a high-level of follow through and ability to meet multiple deadlines
Competencies
- Planning and Execution. Ability to set goals, identify effective measurements, monitor, and provide insights against a key client group’s business plan.
- Able to manage multiple projects and take measured, informed risks to achieve desired results.
- Team work and cooperation. An open and inclusive individual, who invites participation, attracts support and motivates team members to achieve results.
- Communication. Strong formal and informal verbal communication skills. Well written communication skills (presentations, memos, etc.)
- Self Confidence. An individual who is self-confident, principled, tenacious, and experienced working with customers and management.
- Problem Solving. Solution oriented individual who can navigate through challenges as they arise.
What we offer:
- Competitive salary and bonus
- Benefits and Pension Plan
- Product Allowances & Safe Ride Home Program
- An organization that cares about Corporate Social Responsibility
- Tuition reimbursement
- Training & Development Programs
- An opportunity to learn about the world of wine
LI-Hybrid #LI-KT1
