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Vp of Product

2 weeks ago

Vancouver, Canada Cova Full time

**About Cova**:
Cova has been the fastest-growing software solutions company in the history of the legal cannabis industry and is now the #1 POS in North America. After launching commercially less than 4 years ago, we surpassed over 50 other companies as the industry preference. Through constant product innovation, execution of a clear growth strategy, and high integrity in everything we do, Cova delivers a premium service to its clients.

We design and build products on an open API architecture platform that elevates the dispensary retail experience. Our point-of-sale solution (POS) is purpose-built for cannabis retail and is based on years of experience in high growth/high complexity industries.

The legal marijuana market is on a fast growth trajectory with more new states legalizing every year. 5 more just passed in Nov 2020 and 2 additional states legislatively opted for retail operations in 2021.

Cova operates as a young company that spun out of a solid, well-established 20+ year old software company called iQmetrix. Collectively, our software can be found in over 20,000 stores across North America in several verticals, and we support retailers with one location and others who have thousands. Cova has invested heavily to have the industry-leading platform for enterprises and is technologically ahead of where the industry is heading.

Let's shape the next generation of cannabis retailers together and own it.

**Reports To**: Chief Executive Officer

**Job Summary**:
The VP Product will drive and own all of Cova's product strategy, vision, and roadmap. They will sit on the leadership team, report directly to the CEO and play a critical role in the strategic direction of Cova. The VP will lead the Product and UX teams and partner with the CTO in delivering superior product and value to our customers. Using 'data-driven' and 'strategic thinking', the VP will help scale the product and the company into our next stage of growth all the while delivering the best solution in the industry.

**Responsibilities.**
- Cultivate a deep understanding of the Cannabis industry, competitors, and customers - this is a fast-paced industry that changes quickly and understanding the eco-system and areas for growth are crucial
- Provide input and drive important strategic initiatives while balancing tactical work across the growing product and technology teams
- Assist in defining and operationalizing the product strategy and roadmap while manage the complete product lifecycle
- Communicate and evangelize the product strategy and roadmap within the organization
- Partner with development to ensure the that the best product and value is being delivered to our customers
- Effectively collaborate with Marketing, Sales, and Operations teams to ensure feedback is being gathered for customer pain points and opportunities, then determine and drive the prioritization for addressing them
- Establish systems and processes for gathering key metrics to measure the product teams' effectiveness and drive continuous improvement
- Synthesize both qualitative insights and large-scale quantitative data sets to drive product innovation
- Manage the Product and UX teams, providing leadership, guidance, and expertise to the members of the team
- Operationalize Product and UX career path and growth throughout the teams
- Provide career mapping, growth plans, feedback, and performance reviews to your direct reports to help them develop in their roles
- Your teams (both the senior leadership team, and product teams) are geographically spread across North America. As a result, approximately 25% of your time will be spent onsite, with your remote team members or our customer base.

**Qualifications**.
- A proven track record of success in Director/VP of Product roles at a high-tech or SaaS large-scale company with a product developed in an agile environment
- Experience rapidly growing revenue (i.e.: 3x in a 12-18-month period)
- Experience creating frameworks to develop and validate product thesis based on primary and secondary research
- Equivalent of 8+ years of product management or similar experience in enterprise software or a related software industry
- Developed industry expertise and demonstrated the ability to contextualize the value and positioning of any given feature by utilizing quantitative and qualitative data to make informed strategic product decisions
- Demonstrated success in leading and empowering large, high-performing teams
- Outstanding strategic and conceptual thinking skills and experience operationalizing strategies using product management best practices
- Excellent in verbal and written communication - whether giving feedback to a colleague, speaking to a customer, or communicating product development plans with the leadership team and stakeholders
- Experienced on a high growth team and are comfortable with a new industry's uncertainty, ambiguity, and competitiveness

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