Marketing Specialist

2 days ago

Richmond, Canada WhiteWater West Full time

WhiteWater's Marketing team is hiring for a Marketing Specialist to join us at our Richmond head office in Canada

**Position**: Marketing Specialist

**Reports to**: Chief Marketing Officer

**Location**: Richmond, Canada

**Essential Responsibilities**:
Brand Development and Management

Lead market awareness by promoting the brand across multiple medians, Social, PR and advertising (print & digital)
Ensure the brand positioning is consistent and engaging across the customer journey from the website to proposals
Proposition testing and Competitive analysis
Drive engagement with the brand growing social flowers and engagement
Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
build, manage and retire assets for all stages along the customer journey
Develop a digital lead generation strategy
Develop the lead generation processes and lead nurture execution through Salesforce
Support customer success, facilitating communications and sharing success stories and usage tips / resources

Content Development

Interface with key stakeholders to ensure content captures readers' interest and is accurate while promoting the brand message.
Ensure integrity of website content is updated as necessary.
Create and submit award entries
Internal communications

Product Marketing

Support the development of all product marketing materials
Liaison with product manager as we develop product marketing plans (e.g. product maps & life stage management for appropriate marketing promotion)

**Qualifications and Experience**:
Bachelor's degree in Communications, Journalism, English, Marketing, or related field
5 years marketing experience, including strategy, and digital marketing, 2 years of SaaS related marketing experience
Excellent verbal and written communications skills and strong attention to details
Ability to use social media platforms and customer engagement technologies
An eye for visual design and experience using InDesign/Figma.
Experience with lead nurturing, drip marketing and marketing automation technology
Passionate about delivering a superior customer experience
Highly organized, with the ability to independently manage schedules and meet deadlines
Ability to develop and maintain effective internal and external working relationships with all levels in the organization
Customer focus - Seeks and meets customer needs; maintains trusted relationships
Excellent time management, organization and priority defining skills
Ability to work independently and as a team, self-starter and energetic
Hands-on, role-up your sleeves, do whatever it takes to get the job done attitude
Able to meet tight deadlines in a fast paced, fun and professional environment
Flexible individual with the ability to multi-task and prioritize a changing workload
Able to take feedback and incorporate it into personal work
Pro-active and a keen learner and curious with the desire to understand
Must be legally eligible to work in Canada

**Benefits**: Dental care, Disability insurance, Extended health care, Life insurance, Vision care, RRSP match, Paid time off, Employee assistance program, On-site parking

WhiteWater is proud to be an equal opportunity employer. We celebrate the diversity of all employees and applicants and are strongly committed to creating an inclusive environment.

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