Marketing Specialist

**Job Description**:
The marketing specialist is responsible for developing marketing strategies for advisor, plan sponsor, and plan member audiences. The marketing specialist will create plans that reach the audiences with compelling messages developed to promote the product or service and reinforce Canada Life as a thought leader in the industry. Led by Associate Manager, Marketing, the marketing specialist must foster collaboration, and ensure tone, messaging, and strategy are consistent across channels.

**What you will do**
- Provide marketing recommendations and develop effective marketing strategies and launch execution plans
- Collaborate with internal business partners, colleagues and our distribution teams
- Inspire creativity among team members to ensure marketing materials land with impact
- Define, monitor and track marketing utilization, performance, and digital analytics to optimize efforts and report to stakeholders
- Effectively manage projects and communicate updates to stakeholders and business partners
- Strategizes and identifies trends, emerging tools / media / channels for communicating with customers
- Understands marketing best practices and brand strategies
- Identify and be receptive to new approaches, implement creativity and risk-taking while protecting the core messages

**What you will bring**
- 3 years of marketing & communications experience
- University degree, in Marketing or Business
- Excellent communication skills (written and verbal)
- Proven project management skills
- Ability to prioritize, focus and balance multiple priorities at all times
- Exceptional relationship management and collaboration skills; receptive to new approaches, implement creativity and risk-taking while protecting the core messages
- Understanding of group benefits plans, trends and competitive environment; aware of and anticipates key trends is an asset

**Be your best at Canada Life

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

***

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.
- Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations._
- We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee _
- has the opportunity to_
- reach their potential._

**_
Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted_**.

LI-Hybrid