Digital Marketing Specialist

**Digital Marketing Specialist**

Join our accomplished and growing team of exceptional marketers **Ignite** a rewarding career in a fast-paced and exciting industry Sparks has locations in St. Jacobs and London, Ontario as well as Vancouver, British Columbia and we are seeking a talented and driven individual to lead our Digital Marketing team

The Digital Marketing Specialist is a key member of the Sparks team and is experienced in managing and executing advertising campaigns across all Digital Marketing platforms. They are responsible for developing and running campaigns on all key pieces of digital marketing business, partnering with clients to get results and pushing them beyond what they even imagined possible.

**Duties & Responsibilities**
- Own the creation of and optimization of PPC campaigns across Google Ads (Paid Search, Performance Max, Display and YouTube Ads).
- Monthly planning, creation and optimization of client social ads in Meta Ads suite, TikTok, Twitter etc.
- Oversee campaign performance, optimization and reporting with the ability to communicate results and recommend new strategies to clients.
- Experience with SEO is considered an asset.
- Experience with integrated XM and DM campaigns is considered an asset.
- Oversee media spend tracking across agency.
- Manage DM tools budget and subscriptions; ensure Sparks is using the right mix of tools.
- Maintain certifications with key technology platforms and services.
- Stay up-to-date on the latest digital marketing technology and trends and

**Qualifications & Skills**
- 2-3+ years in a digital marketing role, ideally at an agency.
- A passion and deep understanding of Google Ads (Search, Shopping, Display, YouTube), Google Analytics, Facebook Ads, SEO, and other core functions.
- Google Ads certification in Search, Display, Shopping and Video.
- Deep understanding of digital analytics and the insights they provide for our clients.
- Ability to multitask and work in a fast paced agency setting.
- Strong communication and interpersonal skills and the ability to work in a team environment.
- Ability to thrive in a fast-paced and deadline-driven environment.
- Consistently looking for ways to improve own knowledge of the industry, and its ever-changing trends.

**About Sparks**

We are obsessed with consumer experience.

From the beginning, Sparks has had a burning passion for creating and executing exceptional XM campaigns and after 30 celebrated years of partnerships with a robust roster of well-respected brands, it’s safe to say we’re good at it. But the modern advertising space is changing and Sparks is embracing its evolution into a cutting-edge, consumer experience agency.

Rapidly developing technology and the adoption of digital consumption in our everyday lives, has changed consumer behavior, brand connection, and the concept of “retail” like never before.

Sparks (and our clients) have been building towards this fundamental shift for many years - the power of connection is invaluable and must be extended across realms (irl & url).

We’ve evolved to be digitally progressive and creatively driven. For us and our clients, this means industry-leading team members, strategic partnerships with cutting-edge ad platforms, and deeper tactical capabilities that perfectly compliment our XM prowess.

Sparks is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, record, record of offenses, marital status, family status or disability.

We would like to thank all applicants for their interest in this position, however only those selected for an interview will be contacted.