Digital Marketing Specialist

LPL strengthens people and neighbourhoods by creating connections that enrich lives, inspire discovery, foster creativity, and expand possibilities.

**Join us as our new**:
**Digital Marketing Specialist**
- This is a TEMPORARY Full-Time opportunity - Up to 6 months._

**Position Statement**:
Under the direction of the Manager, Communications, the Digital Marketing Specialist supports the Marketing and Communications (M & C) team in the planning, design, creative production, monitoring and evaluation of marketing and conmmunications content and materials across all London Public Library (Library) departments. Using graphic design, video production, photography and other current digital creative skills, this position builds collaborative internal and external relationships in order to drive awareness and use of the Library’s resources and to build positive engagement with the community and stakeholders.

**Accountabilities**

**1.** **Social Media and Digital Creative**
- Develops, executes and evaluates digital marketing plans for all Library departments, working with the M & C team and designated internal and external stakeholders to ensure plans support strategic priorities and initiatives.
- Follows established brand and design standards.
- Plans and produces creative content for the Library’s social media platforms and other digital platforms, including content such as original video, animations, photography, graphic design and other emerging digital creative trends.
- Creates written copy for social media and other digital platforms.
- Ensures all accessibility needs related to social media and digital marketing are identified, addressed effectively and meet accessibility requirements.
- Schedules content to platforms directly and in advance using scheduling platforms.
- Monitors platforms regularly for comments and other user generated content. Responds to, shares and creates new content from user generated content. Escalates comments and questions to appropriate staff as required, following established guidelines.
- Analyzes and evaluates performance of digital marketing plans and content, providing reports to the M & C team and recommending actions to improve performance.
- Researches audience needs in order to develop communications and communications strategies that meet these needs.
- Purchases digital content (photos, video, etc.) as needed, following guidelines and procedures and reporting to the Manager, Communications.
- Interviews, photographs and films staff, patrons, stakeholders and community members following established procedures.
- Develops, maintains and improves system-wide processes and procedures related to social media and digital marketing, under the direction of the Manager, Communications.
- Communicates with, trains and supports staff in contributing content for social media and digital platforms as appropriate and in understanding social and digital best practices, specifications and other considerations.
- Participates in meetings with internal and external stakeholders.
- Ensures proper licensing is in place and adheres to all licensing and copyright standards and to the conditions of all purchased licenses.
- Remains current with knowledge of video, audio and photo technology, production and industry best practices.
- Stays up to date on culture, trends, digital creative and social media landscape to ensure that the Library is reaching audiences effectively, creatively and efficiently.
- Upgrades skills to meet the evolving needs of the M & C team through the use of training software, online communities, professional literature, continuing education and conference attendance.

**2.** **Graphic Design**
- Assists with the production of day to day graphic design requests, using design software, following established brand and design standards and working with the Graphic Design Specialist.
- Prepares material for printing, proofing and ensuring it is print-ready. Has working knowledge of Copy Centre printing equipment and software. Submits print-ready files to vendors following established guidelines and working with the Graphic Design Specialist under the direction of the Manager, Communications.
- Ensures proper licensing is in place and adheres to all licensing and copyright standards and to the conditions of all purchased licenses.
- Ensures all accessibility requirements are met.
- Remains current with graphic design software skills and industry trends.

**3.** **Marketing and Communications Department Support**
- Works with all members of the M & C department to generate and evaluate ideas and designs and to produce collaborative work in print and digital media.
- Provides support to production of the Library’s digital newsletters, working with the Communications Specialist.
- Provides content support for the Library’s corporate website, utilizing the website’s Content Management System (CMS) and following established procedures and working with the Web Dev