Product Marketing Coordinator

**Description**:
At March Networks, our goal is to create a positive working environment where all of our employees can thrive. When you join our team, you will enjoy flexibility and support for a healthy work-life balance, as well as the professional development opportunities needed to advance your career. You will be part of a growing global technology company that encourages teamwork and innovation, and where friendships are forged with colleagues all over the world. At March Networks, we value your hard work, creativity and your passionate desire to deliver only the best to our customers, partners and each other.

March Networks works with some of the world's largest banks, retailers and other organizations, delivering secure, cloud-based intelligent video solutions, enhancing security, operational efficiency, and profitability through real-time business insights. Through advanced integrations like point-of-sale (POS) systems, ATMs, and other IoT devices, we go beyond traditional video surveillance, empowering businesses of all sizes to utilize video and AI analytics to drive growth and enhance the customer experience - providing cross-functional insights.

We pride ourselves on delivering scalable solutions, whether for small setups or complex systems spanning thousands of locations. We are leading the global transformation of enterprise video to the cloud, guiding our customers through this transition intelligently and cost-effectively.

With global reach and local support, our team will help you succeed, wherever you are. We provide comprehensive services, ensuring seamless operations, maintenance, and optimization of your systems, with great customer service. Through our network of over 800 certified partners, our platform integrates with a large array of third-party devices, making it adaptable to various business requirements.

With over two decades of experience, we partner with businesses representing diverse industries, including financial services, retail, transportation, restaurants, and commercial/industrial enterprises. We are a trusted provider for more than 1,500 financial institutions, over 600 retailers, and more than 950 commercial and industrial customers in over 70 countries around the world.

**Key Responsibilities**:

- Develop and maintain product positioning, messaging, and value propositions that differentiate our solutions in the marketplace
- Create compelling product marketing materials including datasheets, sales presentations, website content, and other collateral that communicates product value
- Support product launches by coordinating go-to-market activities and creating launch assets
- Collaborate with product management to understand product features and translate technical capabilities into customer benefits
- Conduct competitive analysis and market research to identify industry trends and competitive positioning
- Develop buyer personas and customer journey maps to inform marketing and sales strategies
- Work with sales teams to create effective sales enablement tools such as battle cards, objection handling guides, powerpoint presentations and demo scripts
- Gather customer feedback to inform product messaging and future development
- Analyze customer & competitive research to inform product positioning and potential product gaps
- Assist in planning and executing webinars and other activities to showcase our products
- Monitor product performance metrics and provide insights to optimize marketing strategies Stay informed about industry trends and competitor activities to ensure our positioning remains relevant

**Qualifications**:

- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience in product marketing or marketing, preferably in B2B technology or the software industry
- Strong understanding of technology products and ability to translate technical concepts into compelling benefits
- Excellent written and verbal communication skills with the ability to craft clear, persuasive messaging
- Experience with creating marketing collateral and sales enablement materials
- Basic understanding of product management processes and go-to-market strategies
- Familiarity with customer research methods and competitive analysis techniques
- Analytical mindset with ability to interpret data and derive actionable insights
- Strong project management skills with ability to manage multiple priorities simultaneously
- Collaborative team player who can work effectively with cross-functional teams including sales, product management, and technical staff

**Nice to have**:

- Experience with Salesforce or other CRM/marketing automation platforms
- Knowledge of the video surveillance industry or physical security solutions
- Experience with customer interviews or focus groups

March Networks is an equal opportunity employer and supports a diverse workforce.

Please note March Networks uses AI as part of the recruitment process.