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B2b Social Activation Specialist
2 weeks ago
**B2B Social Activation Specialist**:
- Remote (Canada)_
**About Us**
We’re passionate about growth: our clients’, yours, and ours. We partner with forward-thinking, tech-savvy companies that are reshaping industries like engineering, manufacturing, and technology. As a fully remote-first agency, we believe in flexibility and work-life integration, giving our team the freedom to create, collaborate, and thrive from anywhere.
**What You’ll Do**
In this role, you’ll be the driving force behind activating and scaling B2B social media programs for multiple clients. You’ll:
- Manage 4-7 client accounts (corporate and executive) across LinkedIn, Instagram, X, Threads, and other platforms.
- Drive inbound and outbound engagement on LinkedIn (including Sales Navigator), Instagram DMs, and other channels — turning conversations into leads and opportunities.
- Draft, schedule, and publish platform-native content that supports ABM and demand generation campaigns.
- Select and boost high-performing organic content.
- Sync social interactions into HubSpot and maintain clean, actionable CRM data.
- Amplify reach by leveraging UGC, executive profiles, and partner content.
- Monitor industry discussions, competitor activity, and prospect chatter to strategically position clients.
- Support account-based marketing (ABM) plays through targeted social engagement.
- Activate and promote client events (LinkedIn, webinars, virtual events).
- Manage supporting platforms (e.g., G2, Capterra, Reddit, YouTube) to strengthen visibility and reputation.
- Collaborate on short-form video content (Reels, Stories, Shorts) that drives engagement.
- Encourage employee advocacy across executive and team networks.
- Track competitor activity, audience sentiment, and industry conversations — delivering actionable insights.
- Engage in niche online communities (Slack, LinkedIn groups, Discord, forums) to build awareness and influence.
- Repurpose long-form content (webinars, podcasts, blogs) into snackable, platform-native assets.
- Measure and optimize performance using KPIs like engagement, conversation rates, and lead generation.
- Experiment with new features, platforms, and AI tools to keep clients ahead of the curve.
**What You’ll Bring**
- 2-4 years of **B2B Social Activation Specialist**, preferably in an agency or ABM environment.
- Expertise with LinkedIn (Sales Navigator, Events), Instagram, and other key platforms.
- Strong writing and content creation skills that resonate with B2B buyers and executives.
- Proven ability to manage multiple accounts simultaneously with strong organizational skills.
- Experience with HubSpot and CRM best practices.
- Familiarity with G2, Capterra, Reddit, YouTube, and niche communities.
- Understanding of short-form video trends and how to optimize for platform-specific performance.
- Knowledge of boosted content strategies and employee advocacy programs.
- Experience analyzing performance metrics and delivering actionable insights.
- Comfortable working in project management tools like Asana (or similar).
- Curiosity and adaptability — you stay ahead of emerging social trends and AI tools.
**Why You’ll Love Working Here**
- **Flexibility & Autonomy**: Work from anywhere in Canada with a schedule that fits your lifestyle.
- **Continuous Learning**: Dedicated time and budget for professional development in social, ABM, and emerging tools.
- **Competitive Benefits**: 100% employer-paid benefits.
- **Innovative Clients**: Collaborate with companies at the cutting edge of tech, manufacturing, and engineering.
- **Supportive Team**: Join a collaborative crew that celebrates wins, shares knowledge, and has fun doing great work.
